| Abstract | Ljudsko lice ima značajan utjecaj na kvalitetu života, stavove i mentalno stanje pojedinca, te je njihov društveni život i
mentalno stanje izravno povezan s njihovim vanjskim izgledom. Nedavni naglasak na platformskoj komunikaciji i dijeljenju
slika povećao je interes za idealizirani fizički izgled, što je rezultiralo opsesivnom borbom za ljepotom. Privlačnost lica utječe
na samopouzdanje, odabir partnera te nudi prednosti u radnom i društvenom okruženju. Estetski ideali evoluirali su kroz
povijest, a mediji danas igraju ključnu ulogu u oblikovanju tih standarda. Društvo promiče kulturu mladosti, dok starenje
postaje sveprisutnije, što dovodi do nejednakosti između idealiziranih standarda i stvarnosti. Kozmetička industrija igra važnu
ulogu u definiranju i ispunjavanju standarda ljepote, ali istovremeno može pojačati stigmu povezanu s kožnim poremećajima,
što utječe na samopoštovanje i društvenu interakciju pojedinaca. Kozmetička industrija ima znatne mogućnosti u terapiji akni
vulgaris, pri čemu se ističu sastojci poput topikalnih retinoida, salicilne kiseline, niacinamida, α-hidroksi kiselina i benzoil
peroksida. Sastojci poput pčelinjeg otrova, probiotika, prebiotika i bakuchiola također pokazuju obećanje u borbi protiv akni.
Što se tiče rosacee, kozmetička industrija nema mnogo opcija za liječenje, ali su neki sastojci poput azelaične kiseline i Centella
asiatica pokazali određene koristi. Unatoč tome, fokus je na ublažavanju crvenila i smirivanju kože, iako to ne rješava samu
srž problema. Hiperpigmentacijski poremećaji su teški za rješavanje, a najbolje opcije tretmana uključuju N-acetil glukozamin,
niacinamid, retinoide i glikolnu kiselinu. UV izloženost igra ključnu ulogu u hiperpigmentaciji, pa je važno naglasiti važnost
korištenja proizvoda s faktorom zaštite od sunca. Kada je riječ o zreloj koži, kozmetička industrija ima širok raspon sastojaka
koji se koriste za ublažavanje znakova starenja, uključujući retinoide, vitamin C, peptide, nikotinamid, feruličnu kiselinu,
koenzim Q10, zeleni čaj, egzosome i antioksidanse. Iako kozmetička industrija pruža određene mogućnosti za rješavanje
različitih kožnih problema, postoje i ograničenja, posebno kada je riječ o složenijim stanjima poput rosacee i
hiperpigmentacije. Ipak, budućnost kozmetičke industrije obećava dinamičan razvoj usmjeren na ispunjavanje sve složenijih
standarda ljepote, uključujući personalizaciju proizvoda, upotrebu održivih praksi i transparentnost u vezi sa sastojcima.
Inovacije u znanstvenim istraživanjima dovest će do razvoja novih i učinkovitijih sastojaka za njegu kože, dok će digitalna
transformacija omogućiti potrošačima bolji pristup proizvodima i informacijama o njima |
| Abstract (english) | The human face has a significant impact on quality of life, attitudes, and mental state of individuals, and their social life and
mental state are directly linked to their external appearance. The recent emphasis on platform communication and image
sharing has increased interest in an idealized physical appearance, resulting in an obsessive pursuit of beauty. Facial
attractiveness affects self-confidence, partner selection, and offers advantages in work and social environments. Aesthetic
ideals have evolved throughout history, and the media today plays a key role in shaping these standards. Society promotes a
culture of youthfulness, while aging becomes more prevalent, leading to a disparity between idealized standards and reality.
The cosmetic industry plays an important role in defining and fulfilling beauty standards, but at the same time, it can exacerbate
the stigma associated with skin disorders, affecting individuals' self-esteem and social interaction. The cosmetic industry has
significant potential in the therapy of acne vulgaris, with ingredients such as topical retinoids, salicylic acid, niacinamide, αhydroxy acids, and benzoyl peroxide being highlighted. Ingredients such as bee venom, probiotics, prebiotics, and bakuchiol
also show promise in the fight against acne. Regarding rosacea, the cosmetic industry does not have many treatment options,
but some ingredients such as azelaic acid and Centella asiatica have shown certain benefits. Nevertheless, the focus is on
reducing redness and calming the skin, although this does not address the root cause of the problem. Hyperpigmentation
disorders are difficult to treat, and the best treatment options include N-acetyl glucosamine, niacinamide, retinoids, and glycolic
acid. UV exposure plays a crucial role in hyperpigmentation, so it is important to emphasize the importance of using products
with sun protection factor. When it comes to mature skin, the cosmetic industry has a wide range of ingredients used to alleviate
signs of aging, including retinoids, vitamin C, peptides, niacinamide, ferulic acid, coenzyme Q10, green tea, exosomes, and
antioxidants. Although the cosmetic industry provides some opportunities to address various skin problems, there are
limitations, especially when it comes to more complex conditions such as rosacea and hyperpigmentation. However, the future
of the cosmetic industry promises dynamic development aimed at meeting increasingly complex beauty standards, including
product personalization, the use of sustainable practices, and transparency regarding ingredients. Innovations in scientific
research will lead to the development of new and more effective skincare ingredients, while digital transformation will enable
consumers to have better access to products and information about them. |
