prikaz prve stranice dokumenta Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju
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master's thesis
Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju
Zagreb: University of Zagreb, Faculty of Science, 2015. urn:nbn:hr:217:348970
Melnjak, Jelena
University of Zagreb
Faculty of Science
Department of Geography

Institutional repository: Repository of the Faculty of Science

Cite this document

Melnjak, J. (2015). Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju (Master's thesis). Zagreb: University of Zagreb, Faculty of Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:217:348970

Melnjak, Jelena. "Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju." Master's thesis, University of Zagreb, Faculty of Science, 2015. https://urn.nsk.hr/urn:nbn:hr:217:348970

Melnjak, Jelena. "Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju." Master's thesis, University of Zagreb, Faculty of Science, 2015. https://urn.nsk.hr/urn:nbn:hr:217:348970

Melnjak, J. (2015). 'Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju', Master's thesis, University of Zagreb, Faculty of Science, accessed 03 July 2024, https://urn.nsk.hr/urn:nbn:hr:217:348970

Melnjak J. Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Science; 2015 [cited 2024 July 03] Available at: https://urn.nsk.hr/urn:nbn:hr:217:348970

J. Melnjak, "Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju", Master's thesis, University of Zagreb, Faculty of Science, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:217:348970

Metadata
TitleKulturna ponuda grada Zagreba kroz mobilnu aplikaciju
Title (english)Discovering Zagreb's cultural heritage through a mobile application
AuthorJelena Melnjak
MentorIvan Zupanc (mentor)
Committee memberIvan Zupanc (predsjednik povjerenstva)
Committee memberAleksandar Lukić (član povjerenstva)
Committee memberVedran Prelogović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Science
(Department of Geography)
Zagreb
Defense date and country2015-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY AREAS OF KNOWLEDGE
Geography
Abstract
Kulturni turizam jedan je od selektivnih oblika turizma, koji se intenzivno razvija u posljednjih nekoliko godina i čija je svrha, između ostalog, otkrivanje spomenika, lokaliteta, tradicije i same povijesti. Turizam i kultura se prožimaju, a osmišljavanjem kulturno-turističkog proizvoda obogaćuje se osnovni proizvod, imidž odredišta te se povećava atraktivnost same destinacije. Zagreb se stoljećima razvijao kao bogato kulturno središte te svojom kulturnom baštinom, znamenitostima i povijesnim pričama danas privlači brojne turiste iz cijelog svijeta. Razvojem interneta i novih tehnologija, na tržištu se pojavljuju mobilne aplikacije vezane uz sva područja ljudskih interesa pa tako i na području kulturnog turizma. U radu će biti predstavljena nova mobilna aplikacija čija je glavna prednost u načinu pristupa i komunikacije između posjetitelja i aplikacije, te u načinu prezentiranja samog sadržaja koji aplikacija nudi. Prikazan je detaljan poslovni plan koji obuhvaća analizu tržišta, strategiju poslovanja, distribuciju, pozicioniranje te marketing MyZGway aplikacije.
Abstract (english)
Cultural tourism is one of the selective forms of tourism, which has been intensively developed in recent years and whose purpose, among other things, is the discovery of monuments, sites, traditions and history. Tourism and culture are interwined, and by designing cultural tourism product we can enrich the basic product, the image of the destination and increase the attractiveness of the destination itself. Zagreb has been developing as a rich cultural center and its cultural heritage, monuments and historic stories today attract many tourists from around the world. With the development of internet and New technologies, new mobile applications, related to all areas of human interest including in the field of cultural tourism, are emerging on the market. In this Master Thesis a new mobile application will be presented, whose major advantages are the communication between visitors and application and the manner of presentation of the content. Also a detailed business plan is presented which includes market analysis,business strategy, distribution, positioning and marketing of MyZGway application.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:217:348970
Study programmeTitle: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems
Course: Heritage and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-02-04 07:43:31