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master's thesis
Difuzijski modeli u turizmu
Zagreb: University of Zagreb, Faculty of Science, 2015. urn:nbn:hr:217:176180
Lustek, Matea
University of Zagreb
Faculty of Science
Department of Mathematics

Institutional repository: Repository of the Faculty of Science

Cite this document

Lustek, M. (2015). Difuzijski modeli u turizmu (Master's thesis). Zagreb: University of Zagreb, Faculty of Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:217:176180

Lustek, Matea. "Difuzijski modeli u turizmu." Master's thesis, University of Zagreb, Faculty of Science, 2015. https://urn.nsk.hr/urn:nbn:hr:217:176180

Lustek, Matea. "Difuzijski modeli u turizmu." Master's thesis, University of Zagreb, Faculty of Science, 2015. https://urn.nsk.hr/urn:nbn:hr:217:176180

Lustek, M. (2015). 'Difuzijski modeli u turizmu', Master's thesis, University of Zagreb, Faculty of Science, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:217:176180

Lustek M. Difuzijski modeli u turizmu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Science; 2015 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:217:176180

M. Lustek, "Difuzijski modeli u turizmu", Master's thesis, University of Zagreb, Faculty of Science, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:217:176180

Metadata
TitleDifuzijski modeli u turizmu
AuthorMatea Lustek
MentorKristina Šorić (mentor)
Committee memberKristina Šorić (predsjednik povjerenstva)
Committee memberNikola Sarapa (član povjerenstva)
Committee memberZlatko Drmač (član povjerenstva)
Committee memberMladen Vuković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Science
(Department of Mathematics)
Zagreb
Defense date and country2015-11-26, Croatia
Scientific / art field,
discipline and subdiscipline		NATURAL SCIENCES
Mathematics
Abstract
U ovom radu proučavamo primjenu Bassovog difuzijskog modela i njegove verzije koja uključuje utjecaj promocije u turizmu. Proučavamo plasiranje informacija o novom proizvodu putem promocije i sa starih na nove klijente. Rad je detaljnija obrada postojećeg članka čiji su autori James Po-Hsun Hsiao, Chyi Jaw te Tzung-Cheng Huan. Ime članka je "Information diffusion and new product consumption: A Bass model application to tourism facility management" što u prijevodu glasi: "Difuzija informacija i konzumacija novog proizvoda: primjena Bassovog modela u upravljanju turističkim objektima". U prvom je poglavlju opisano kako i gdje je nastala ideja za provođenjem istraživanja korištenjem Bassovih modela. Područje istraživanja je tematski park na Tajvanu, a novi događaj je festival koji se u njemu organizira. U drugom su poglavlju definirani Bassov difuzijski model i njegova verzija koja uzima u obzir utjecaj promocije. Izvedene su egzaktne formule Bassovog modela i objašnjena njegova svojstva. Spominje se verzija modela koju su proizvoljno modificirali provoditelji istraživanja. U trećem poglavlju definiramo matematičke alate koji su korišteni u istraživanju. Prisjećamo se potrebnih termina iz regresijske i korelacijske analize. U četvrtom poglavlju opisujemo podatke na kojima su modeli procijenjeni te strategiju istraživanja. Istraživanje se provodi postavljanjem hipoteza. U petom poglavlju iznose se i detaljnije diskutiraju dobiveni rezultati u članku. Navodi se pogreška pronađena u članku. Definira se modificirani model verzije Bassovog modela koja uključuje utjecaj promocije. Pokazuje se korist promocije festivala prije njegovog početka. Šesto poglavlje daje zaključak. Pokazuje se potreba za boljim modelima, koji bi realnije opisivali stvarnost.
Abstract (english)
The subject of this paper is application of a Bass diffusion model and its version which includes the impact of promotion in tourism. In this study we try to understand the information diffusion about a new product through the promotion and from old to new customers. The paper is more detailed analysis of the existing article named "Information diffusion and new product consumption: A Bass model application to tourism facility management", whose authors are James Po-Hsun Hsiao, Chyi Jaw and Tzung-Cheng Huan. The first chapter describes the need for research using Bass models. The area of the research is a theme park in Taiwan and an innovative festival held there. The second chapter defines the Bass diffusion model and its version that takes into account the impact of promotion. It is given the exact formula of a Bass model and are explained its properties. The modified version which was defined by researchers was here mentioned. In the third chapter we define the mathematical tools that were used in the study. We recall the necessary terms of regression and correlation analysis. The fourth chapter describes the data used in model estimation and the strategy of the research. The research was conducted by setting hypothesis. In the fifth chapter are given the research results from the article, which were analyzed here more detailed. The error found in the article was mentioned here as well. The modified version of the Bass model suggested by the researchers is here defined. Results imply effectiveness of front loaded advertising. The conclusion is given in the sixth chapter. It shows the need for better models that are more realistic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:217:176180
Study programmeTitle: Finance and Business Mathematics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra matematike (magistar/magistra matematike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-02-28 12:39:25