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undergraduate thesis
Komunikacija s potrošačima putem vizualnog identiteta
Pula: Istrian University of applied sciences, 2020. urn:nbn:hr:212:819619
Dobran, Stefan
Istrian University of applied sciences

Institutional repository: Digital repository of Istrian University of applied sciences

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Dobran, S. (2020). Komunikacija s potrošačima putem vizualnog identiteta (Undergraduate thesis). Pula: Istrian University of applied sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:212:819619

Dobran, Stefan. "Komunikacija s potrošačima putem vizualnog identiteta." Undergraduate thesis, Istrian University of applied sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:212:819619

Dobran, Stefan. "Komunikacija s potrošačima putem vizualnog identiteta." Undergraduate thesis, Istrian University of applied sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:212:819619

Dobran, S. (2020). 'Komunikacija s potrošačima putem vizualnog identiteta', Undergraduate thesis, Istrian University of applied sciences, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:212:819619

Dobran S. Komunikacija s potrošačima putem vizualnog identiteta [Undergraduate thesis]. Pula: Istrian University of applied sciences; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:212:819619

S. Dobran, "Komunikacija s potrošačima putem vizualnog identiteta", Undergraduate thesis, Istrian University of applied sciences, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:212:819619

Metadata
TitleKomunikacija s potrošačima putem vizualnog identiteta
Title (english)Communication with consumers through visual identity
AuthorStefan Dobran
MentorBoris Marjanović (mentor)
Committee memberDijana Drandić (predsjednik povjerenstva)
Committee memberBoris Marjanović (član povjerenstva)
Committee memberDaglas Koraca (član povjerenstva)
GranterIstrian University of applied sciences
Pula
Defense date and country2020-07-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Važnost vizualne komunikacije postaje sve značajniji u poslovnom, privatnom kao i društvenom svijetu.. Vizualni identitet koji se sastoji od dizajna, boje i loga jest prezentacija proizvoda ili usluge, ono po čemu je potrošačima prepoznatljiv. Mnogobrojni čimbenici utječu na potrošače, kako steći njihovu lojalnost i povjerenje, najveći je zadatak svakoga poduzeća. Označavanje, obilježavanje proizvoda postoji već stoljećima, a svrha je bila da kupci prepoznaju i primijete pojedini proizvod. Kroz povijest komunikacija s potrošačima putem vizualnog identiteta se razvijala te je u radu objašnjeno što pojedina marka proizvoda „skriva“ iza svog loga, kako je nastao i na koji način poduzeće komunicira s potrošačima.
Abstract (english)
The importance of visual communication is becoming increasingly important in the business, private and social world. Visual identity, which consists of design, color and logo, can be considered as presentation of a service or a product, what makes it recognizable to consumers. Numerous factors affect consumers, how to gain their loyalty and trust is the biggest task of anz business. Product labeling has been around for centuries, and the purpose has been for customers to recognize and notice a particular product. Through history, communication with consumers through visual identity has been developed, and the paper explains what a particular product brand hides behind its logo, how it was created and how the company communicates with consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:212:819619
Study programmeTitle: Undergraduate professional study program in Polytechnics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-06 13:48:56