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master's thesis
Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.
Pula: Istrian University of applied sciences, 2019. urn:nbn:hr:212:492855
Halt, Igor
Istrian University of applied sciences

Institutional repository: Digital repository of Istrian University of applied sciences

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Halt, I. (2019). Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o. (Master's thesis). Pula: Istrian University of applied sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:212:492855

Halt, Igor. "Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.." Master's thesis, Istrian University of applied sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:212:492855

Halt, Igor. "Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.." Master's thesis, Istrian University of applied sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:212:492855

Halt, I. (2019). 'Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.', Master's thesis, Istrian University of applied sciences, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:212:492855

Halt I. Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o. [Master's thesis]. Pula: Istrian University of applied sciences; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:212:492855

I. Halt, "Segmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.", Master's thesis, Istrian University of applied sciences, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:212:492855

Metadata
TitleSegmentacija tržišta autoškola na primjeru tvrtke "Zeleni Signal" d.o.o.
Title (english)Segmentation of the driving school market by the example of the company "Green Signal"
AuthorIgor Halt
MentorBoris Marjanović (mentor)
Committee memberDijana Drandić (predsjednik povjerenstva)
Committee memberBoris Marjanović (član povjerenstva)
Committee memberBarbara Marušnik (član povjerenstva)
GranterIstrian University of applied sciences
Pula
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Interdisciplinary Technical Sciences
Abstract
Ovaj rad sastoji se od šest poglavlja. Nakon prvog poglavlja koje je uvodno slijedi drugo poglavlje gdje se obrađuje pojam marketinga. Nakon toga, u trećem poglavlju riječ je o pojmu tržišta te o segmentaciji istog. Poglavlje je podijeljeno u dva dijela. Prije svega objašnjen je pojam tržišta i njegova klasifikacija. Dok se veći dio poglavlja odnosi se na segmentaciju tržišta. Peto poglavlje opisuje tvrtku zeleni signal d.o.o.. Nakon toga opisuje tržište na kojem tvrtka djeluje. Potom isto poglavlje opisuje konkurenciju tvrtke. Najveći dio poglavlja odnosi se na segmentaciju ciljanog tržišta prema jednostavnom rješenju segmentacije tržišta (Quick market segmentation solution). Na kraju poglavlja riječ je o marketinškoj strategiji.Šesto poglavlje je zaključno poglavlje u radu.
Abstract (english)
This paper consists of six chapters. The first chapter, which is introductory, is followed by the second chapter, which deals with the concept of marketing. After that, the third chapter deals with the concept of the market and its segmentation. The chapter is divided into two parts. First of all, the concept of market and its classification is explained. While most of the chapter deals with market segmentation. The fifth chapter describes the company green signal d.o.o .. It then describes the market in which the company operates. Then the same chapter describes the company’s competition. The largest part of the chapter refers to the segmentation of the target market according to a simple market segmentation solution. At the end of the chapter it is about marketing strategy. The sixth chapter is the concluding chapter in the paper.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:212:492855
Study programmeTitle: Specialist graduate study program in Creative Management in Processes
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica kreativnog menadžmenta (stručni/a specijalist/ specijalistica kreativnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-28 14:20:07