Today, there is a very large range of products on the market and it is increasingly difficult for consumers to decide which product to choose for their needs. Given that for almost every product there are several different companies that produce them, it is important to find the type of design that will not only be optimal for the manufacturing process, but will have such an impact on the consumer that its appearance will attract attention and further use. Today, the terms consumer and buyer are often considered to be the same, but in reality they may or may not be the same person. The consumer is the person who consumes the product and who has a great influence on the buyer, while the buyer is only the person who makes the purchase. The buyer is also the consumer when the product he buys also consumes. Product design stems from the needs and desires of consumers. In order for a product to be better quoted on the market, it´s properties as well as packaging must meet all consumer criteria. In order to better meet the criteria, the development of new designs, such as consumer-tailored designs, involves consumers themselves in the entire process of the product, its production, composition and packaging design. In addition to consumer criteria, packaging must also meet environmental ones, so it is increasingly produced from recycled materials or materials that do not pollute the environment and whose disposal is simple and tailored to consumer needs and desires.