The paper considers aspects of reconciling family and business life among working mothers and emphasizes the importance of the availability of preschool education as a key prerequisite for parental participation in the labor market but also as the development of child welfare through a social investment approach. The European Union has recognized the importance of investing in pre-school programs and has made recommendations for improving national systems. In Croatia, pre-school programs are left to local communities, which increases inequality in access to services in different parts of the country. In 2016, Zagreb adopted a specific demographic measure that provides financial assistance for a stay-at-home parent, provided that he has a minimum of three children, is not allowed to be employed and children are not allowed to attend kindergarten. Data on the beneficiaries of the measure will be analyzed, as well as results of the survey conducted among them by the Office of Demography. Finally, the presented scientific knowledge will be compared with the obtained results and the positive sides and risks of the measure in question will be emphasized.