The economic crisis in Croatia had a negative effect on the economic and social status of the majority of citizens. The economic crisis has hit the broad strata of society and changed the structure of poverty. By changing the structure of poverty, appears the concept of new poverty. Among disadvantaged groups are beginning to emerge citizens who did not live at risk of poverty before the economic crisis, those are the group of new poor.This paper will focus on the concept of new poverty as the economic and social consequence and the group of citizens who are in the midst of the economic crisis found in an unfavorable financial position. There will be described the problems faced by the new poor and listed some of the options out of poverty and its alleviation. Of course there is the key role of social work as a profession, but also of social policy.New poverty is generally under-researched problem area in Croatia and the aim of this study emphasize the importance of this topic in the wider social field.