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Scientific paper - Original scientific paper
COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS
In: EU and Comparative Law Issues and Challenges Series (ECLIC). Osijek: Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. pp. 110-136. https://doi.org/10.25234/eclic/18817
Klepac, Lovro; Butorac Malnar, Vlatka

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Klepac, L. & Butorac Malnar, V. (2021). COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS. EU and Comparative Law Issues and Challenges Series (ECLIC) (pp. 110-136). Osijek: Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek. doi: 10.25234/eclic/18817

Klepac, Lovro and Vlatka Butorac Malnar. "COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS." EU and Comparative Law Issues and Challenges Series (ECLIC), Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021, pp. 110-136. https://urn.nsk.hr/urn:nbn:hr:118:392730

Klepac, Lovro and Vlatka Butorac Malnar. "COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS." In EU and Comparative Law Issues and Challenges Series (ECLIC), 110-136. Osijek: Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. Accessed 2024 May 14. https://urn.nsk.hr/urn:nbn:hr:118:392730

Klepac, L. and Butorac Malnar, V. (2021) 'COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS', EU and Comparative Law Issues and Challenges Series (ECLIC), Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek, Osijek, pp. 110-136. Available at: https://urn.nsk.hr/urn:nbn:hr:118:392730 (Accessed 14 May 2024)

Klepac L, Butorac Malnar V. COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS. EU and Comparative Law Issues and Challenges Series (ECLIC). Osijek: Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek; 2021. Pp. 110-136. [cited 2024 May 14] Available at: https://urn.nsk.hr/urn:nbn:hr:118:392730

L. Klepac and V. Butorac Malnar, "COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS", EU and Comparative Law Issues and Challenges Series (ECLIC) Osijek: Osijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:118:392730 [Accessed: 14 May 2024]

Metadata
Title (english)COMMERCIAL AGENTS AND ONLINE PLATFORMS RISKS RELATED TO MARKET SPECIFIC INVESTMENTS
AuthorLovro Klepac
AuthorVlatka Butorac Malnar
Author's institutionUniversity of Rijeka
FACULTY OF LAW
(Department of European and Comparative Law)
(Chair of International and Europena Private Law)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Law
Abstract (english)
Certain suppliers choose to distribute their products through commercial agents. Due to special features of this particular commercial relationship, for the purpose of EU competition law the agent is considered to form an integral part of supplier’s undertaking and as a consequence, the agreement between the two falls out of the scope of competition rules. The aim of this article is to demonstrate the importance of the EU competition law criteria for agency qualification and the existent ambiguities in that regard, with a view of providing a much-needed clarification in the context of online platforms. To this end, the authors first provide a brief overview of CJEU and EU Commission development related to agency agreements, followed by a comparative NCA’s analysis of the market-specific investments as the most critical agency criteria when it comes to online platforms business models. Finally, authors analyze the revisions of Vertical Guidelines proposed during the EU Commission’s evaluation of VBER. The authors argue that Vertical Guidelines should make a clear distinction between online platform’s investments that are specifically related to the relevant market and investments which could also be used in other product markets. This would improve legal certainty for undertakings by allowing them to assess what types of risks or costs would bring their agreements within the scope of competition rules.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleEU and Comparative Law Issues and Challenges Series (ECLIC)
Numberingpp. 110-136
ISBN978-953-8109-40-9
DOIhttps://doi.org/10.25234/eclic/18817
URN:NBNurn:nbn:hr:118:392730
Publication2021
ConferenceTitle: International Jean Monnet Module Conference of EU and Comparative Competition Law Issues "Competition Law (in Pandemic Times): Challenges and Reforms"
Location: Osijek, Croatia
Start date: 2021-05-15
End date: 2021-05-15
Assembly type: Lecture
Document URLhttp://bib.irb.hr/1171436
Document URLhttps://hrcak.srce.hr/ojs/index.php/eclic/article/view/18817
Type of resourceText
PublisherOsijek: Faculty of Law, Josip Juraj Strossmayer University of Osijek
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-24 08:26:44