Franchising is a business expansion strategy that represents the way in which, for the purpose of joint business, well-known and large producers, traders or service providers connect with small producers, traders or service providers. Franchising is a legal and commercial relationship between the owner of a trademark, service mark, trademark or advertising symbol and an individual or group seeking the right to use that identification in business. Legal systems know franchising as a typical contract created in business practice that is not yet legally regulated. Although not yet regulated by law, franchising is known and applied in the domestic and international trade of goods and services in most countries. With this contract, the parties are connected in such a way that one party grants the exclusive right to perform a specific activity or service in a specific area for a specific period of time to the other party, who pays a specific fee in return.