Analysis of specific economic, technological and organizational processes of individualeconomic sectors/companies gives a complete overview of the development of relevantresources and competitive capabilities in the respective sectors. This work aimed todetermine the theoretical and empirical framework of companies competitiveness (C -31 furniture manufacturing, identify and analyse the microeconomic factors ofcompanies, examine their relationships and connections, and influence on thequalitative and quantitative measures of business success. Certain external and internalfactors of competitiveness were: management skills, level of marketing skills,development of relations with customers and suppliers, development of relations withemployees, the impact of educational opportunities, the impact of economic policies,the impact of legislation and regulatory authorities, the impact of suppliers' power, theinfluence of financier institutions, infrastructure, and the environment and location.When analysing the data, along with descriptive statistical measures, inferentialstatistical methods have been applied. Correlation analysis showed that there is amajority of the interconnection of external and internal factors that were statisticallysignificant at levels of 1 and 5%. Factors that received the highest average ratings were:power of suppliers' offers, development of customer relations and the development ofsupplier relations. Testing regression model showed that none of the selected factors isstatistically significant for business efficiency in 2014. In addition to measures ofquantitative indicators, performance indicators used in the study were: operationalperformance, indicators of market performance, customer business, and employeeefficiency and motivation. Testing performance measures and competitiveness factorsconnectivity all regression models have proved to be statistically significant at thesignificance level of 5%. Individual competitiveness factors testing showed that exportcompanies have a higher level of development of marketing skills, higher level ofproduct development and the greater impact of economic policy. From a range ofoffered strategies to achieve a better competitive position, respondents largely adoptedthe strategy of preserving the current market position, a strategy aimed at reducing thecost of companies and investment strategy in the innovation of technological processes.The analysis of the impact factors of competitiveness on certain measurement variables concluded that for the competitiveness of small and micro companies for furnituremanufacturing it is very important to develop good relations with customers andsuppliers; for successful conduct of companies, characteristics i.e. management skillsare essential. The quality of economic and political climate is important, in order tosupport their companies in achieving their business goals.