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master's thesis
Modna industrija i potrošačko društvo: Od narcizma do životnih stilova
Zagreb: University of Zagreb, Faculty of Textile Technology, 2018. urn:nbn:hr:201:242433
Gorjanović, Tena
University of Zagreb
Faculty of Textile Technology
Department of Fashion Design

Institutional repository: Faculty of Textile Technology University of Zagreb - Digital Repository

Cite this document

Gorjanović, T. (2018). Modna industrija i potrošačko društvo: Od narcizma do životnih stilova (Master's thesis). Zagreb: University of Zagreb, Faculty of Textile Technology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:201:242433

Gorjanović, Tena. "Modna industrija i potrošačko društvo: Od narcizma do životnih stilova." Master's thesis, University of Zagreb, Faculty of Textile Technology, 2018. https://urn.nsk.hr/urn:nbn:hr:201:242433

Gorjanović, Tena. "Modna industrija i potrošačko društvo: Od narcizma do životnih stilova." Master's thesis, University of Zagreb, Faculty of Textile Technology, 2018. https://urn.nsk.hr/urn:nbn:hr:201:242433

Gorjanović, T. (2018). 'Modna industrija i potrošačko društvo: Od narcizma do životnih stilova', Master's thesis, University of Zagreb, Faculty of Textile Technology, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:201:242433

Gorjanović T. Modna industrija i potrošačko društvo: Od narcizma do životnih stilova [Master's thesis]. Zagreb: University of Zagreb, Faculty of Textile Technology; 2018 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:201:242433

T. Gorjanović, "Modna industrija i potrošačko društvo: Od narcizma do životnih stilova", Master's thesis, University of Zagreb, Faculty of Textile Technology, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:201:242433

Metadata
TitleModna industrija i potrošačko društvo: Od narcizma do životnih stilova
AuthorTena Gorjanović
MentorŽarko Paić (mentor)
Committee memberMartinia Ira Glogar (predsjednik povjerenstva)
Committee memberŽarko Paić (član povjerenstva)
Committee memberKatarina Nina Simončič (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Textile Technology
(Department of Fashion Design)
Zagreb
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Textile Technology
Textile and Clothing Design
Abstract
Suvremeni konzument modne industrije krhkog je identiteta s narcisoidnim karakteristikama ličnosti, uronjen je u svijet novih medija te je opijen spektakularizacijom svakodnevice. Ovisan je o neprestanoj potrošnji, o neprestanim promjenama i o neprestanom ugađanju. Fasciniran je svijetom slavnih ličnosti u kojima pronalazi svojevrsne idole i traži svojih 15 minuta slave. Suvremena modna industrija prilagođava se suvremenom konzumentu kako bi ga prisilila na još veću potrošnju. Proizvodnja postaje brza i instantno odgovara na trenutne zahtjeve tržišta. Profit, kao apsolutno jedini zakon kapitalističkog poretka, postupno mijenja radnika u konzumera koji tek onda postaje savršeni građanin. Ovaj rad pregled je razvoja modne industrije i potrošačkog društva. U njemu ću pokušati objasniti razvojni put suvremenog potrošača kroz tri faze te opisati koji je utjecaj modna industrija ostavila.
Abstract (english)
Modern day fashion consumer has a fragile identity with narcissistic personality traits. Immersed into the world of new media, he is fascinated with the everyday spectacle. He is addicted to constant consumption, never ending changes and perpetual hedonism. The world of celebrities, in which he somewhat finds his idols, holds his fascination and leads him to pursue his own of 15 minutes of fame. Contemporary fashion industry is adjusting to said consumer to force him to increase his expenditure. Production is becoming fast and is instantly responding to the current demands of the market. Profit as the ruling force of the capitalistic order is slowly changing the worker into a consumer, who then becomes the perfect citizen. This thesis is an overview of fashion industry and the consumer society developments. Herewith, I will try to explain the three-stage path of development of the modern day consumer, and the influence the fashion industry has had therein.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:201:242433
Study programmeTitle: Textile and Fashion Design; specializations in: Fashion Design, Textile Design, Costume Design, Fashion Theory and Culture
Course: Fashion Theory and Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna (magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-06-12 12:04:52