The main goal of this paper is to explore the ways people express themselves through systems of fashion discourses, mainly focusing on narcissistic phenomena. Since identity is built by cultural, symbolic and material experiences, the purpose of this paper is to explore the ways our identity works in modern age of communication. In this paper, narcissism is considered as an expressive tool to shape and develop our identity, so the main focus of the paper will be to question its reestablishment in modern and postmodern society, as well as its role in development of various fashion theories. Furthermore, this paper is offering historical and time context of narcissism, bringing the comparison between western and european way of thinking. The idea of proaesthetic body as an interactive media that transforms image of consciousness, bringing the new form of illusion and fragmentation, is important for understanding of the proposed phenomena. In order to approximate narcissism as extension of new-media tool, subjects of personality cult, popular culture and „society of spectacle“ will be presented, while referring to the role of individual person as a result of new theory and change. Discussing narcissism in the postmodern era questions the possibility in fashion - is fashion even possible in era of hyperreal? Paradigm of Visual and Fashion studies increases the possibility of changing the tradition theory to new theory form of transhumanistic era, and this paper will try to conclude a new theory of narcissism bringing the point to ecstasy of communication and possibility of fashion as discipline that is sustainable.