Scientists and laymen have long been occupied by the secret of talk, which specifically refers to the fact that a child, by the end of the 3rd year of age, overcomes such a complex system as is speech. That is why language is a constant subject of discussion, especially in regards to the quality of speech that surrounds the child until the age of three. Adults are often unaware of their responsibilities in mediating speech or their role as speech patterns, from whom child learns the language by listening, observing and speaking. One of the fundamental tasks of pre-school and early schooling is to teach children to understand and speak the mother language that later becomes the foundation of communication and experiencing the world. Modern technologies and new ways of communicatin undoubtedly affect the fact that speech stops to be ubiquitous and is often reduced in some families from ten to twelve minutes a day. It follows that children less and less adopt speech spontaneously, but speech is stimulated and interaction with adults is needed. That is why it is very important to begin reading stories as soon as possible to the children of an early age and thus encourage in children the desire to talk and read. Therefore, this paper deals with the area why it is important to start as early as possible reading stories to children and how to encourage talking and reading. At the same time, the notion of the story will be highlighted, as well as the great role of parents/educators as a spoken model for early childhood children and some practices that encourage children's creativity.