The Convention on the Rights of the Child introduced a new concept. Given the contemporary views on children, the need to define free time within strategic documents has emerged. Historical facts, macroeconomics, economic development, standard of family life, poverty, political will, and formal systems and organizations presuppose consequences and difficulties in making decisions to the detriment of the child in relation to the new concept. The assumption of a primitive culture of the mentality of one state as opposed to the imposed culture of consumption, the child in the media becomes a new challenge. The exploitation of children for the purpose of creating media content is assumed. The child fills the media space by promoting adult content. Facilities designed for children promote a culture of consumption. Parenting today involves thinking about the quality of the role in relation to the expectations of the environment. Many socio-historical circumstances have shaped parenting. The power of the parental role requires openness to the humanity and personality of the individual. Parenting means the opportunity for the parent and the child to create the dynamics of life through media content. Attitudes and value system about the life of a man and a woman presuppose a way of accepting global trends that affect the upbringing of a child. Parental priorities based on the influence of media content lose the ability to experience life's circumstances. Life without real problems becomes a utopia. Parents and children remain in the routine of life seeking contentment and happiness through technology. The challenges of life and creativity are disappearing. Fear and uncertainty for the future are aroused in parents. The question is whether an individual can rationally perceive the circumstances of modern life in the analysis of himself?