By reading, people enrich life with many experiences. Reading expands imagination and curiosity, expands vocabulary, improves memory and concentration, and develops critical thinking. The book introduces us to other worlds, enables man to know himself and others around him, develops man as an intellectual being, and ennobles his thoughts and cognitions. Reading in primary education, as teaching content, has the task of introducing children to different literary genres and works. By using creative tasks, teachers encourage students to read literary works, imaginative and dynamic reading lessons encourage them to think about the read work and thus motivate students to continue reading. It is essential to know the components needed to understand literary language and to know the importance of reading as a means of encouraging reading. A thorough analysis of a literary work is important as a starting point for the student's language learning and learning about the mother tongue and the language of literary art. The creative approach to reading implies the use of imaginative and creative ideas as a starting point for the adoption of teaching content of literature. Ideas are based on scientifically based facts and knowledge from the native and other sciences. Using a creative approach to reading arouses students' imagination and curiosity, which directly influences their love of reading and books. The paper will explore the potential of a creative approach to reading on the example of the work The Wizard of Oz by Frank Lyman Baum. It will briefly explain the importance of reading and reading, explain the importance of a creative approach to reading and describe what a creative reading lesson should look like in the example of the work The Wizard of Oz by Frank Lyman Baum.