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undergraduate thesis
Subliminal messages in children's cartoons and advertisements in English
Zagreb: University of Zagreb, Faculty of Teacher Education, 2022. urn:nbn:hr:147:533328
Mihoković, Marta
University of Zagreb
Faculty of Teacher Education

Institutional repository: University of Zagreb Faculty of Teacher Education

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Mihoković, M. (2022). Subliminal messages in children's cartoons and advertisements in English (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Teacher Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:147:533328

Mihoković, Marta. "Subliminal messages in children's cartoons and advertisements in English." Undergraduate thesis, University of Zagreb, Faculty of Teacher Education, 2022. https://urn.nsk.hr/urn:nbn:hr:147:533328

Mihoković, Marta. "Subliminal messages in children's cartoons and advertisements in English." Undergraduate thesis, University of Zagreb, Faculty of Teacher Education, 2022. https://urn.nsk.hr/urn:nbn:hr:147:533328

Mihoković, M. (2022). 'Subliminal messages in children's cartoons and advertisements in English', Undergraduate thesis, University of Zagreb, Faculty of Teacher Education, accessed 30 August 2024, https://urn.nsk.hr/urn:nbn:hr:147:533328

Mihoković M. Subliminal messages in children's cartoons and advertisements in English [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Teacher Education; 2022 [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:147:533328

M. Mihoković, "Subliminal messages in children's cartoons and advertisements in English", Undergraduate thesis, University of Zagreb, Faculty of Teacher Education, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:147:533328

Metadata
TitleSubliminal messages in children's cartoons and advertisements in English
Title (croatian)Subliminalne poruke u dječjim animiranim filmovima i reklamama na engleskom
AuthorMarta Mihoković
MentorAlenka Mikulec (mentor)
Committee memberAlenka Mikulec (predsjednik povjerenstva)
Committee memberBožica Vuić (član povjerenstva)
Committee memberVendi Franc (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Teacher Education
Zagreb
Defense date and country2022-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Pedagogy
Abstract
Nowadays, children spend a significant amount of time in front of different screens and they are subjected to the influence of the media and their manipulations. One example of such influence are subliminal or hidden messages which have been in use for a long time, but they often go unnoticed because they are below the level of detectable sensation. Some research over the past years shows that people can unconsciously store a subliminal message in their memory, thus enabling the creators of such messages to achieve the desired marketing or other outcomes. Scientists who deal with subliminal perception agree that the subject matter is intriguing and complicated. Namely, despite numerous studies that show that subliminal perception really has an impact on the audiences, many claim that this phenomenon does not exist. In addition, subliminal messages are considered to be on the border between ethical and unethical, legal and illegal and humane and inhumane, and many people wonder if they violate basic human rights. In this final thesis, several texts in English have been analyzed to find the information on subliminal messages, where they can be found and how they are used in animated movies and for advertising purposes, i.e. what impact they might have on children.
Abstract (croatian)
U današnje vrijeme djeca provode značajan dio vremena ispred ekrana i podložna su utjecaju medija i njihovim manipulacijama. Jedan od primjera takvog utjecaja su subliminalne ili skrivene poruke koje su već dugo u upotrebi, ali često prolaze nezapaženo jer su ispod razine detektibilnog osjeta. Neka istraživanja proteklih godina pokazuju da ljudi mogu nesvjesno pohraniti subliminalnu poruku u svoje pamćenje, omogućujući tako kreatorima takvih poruka postizanje željenih marketinških ili drugih rezultata. Znanstvenici koji se bave subliminalnom percepcijom slažu se da je tema intrigantna i komplicirana. Naime, unatoč brojnim studijama koje pokazuju da subliminalna percepcija doista ima učinka, mnogi tvrde da taj fenomen ne postoji. Osim toga, smatra se da su subliminalne poruke na granici između etičkog i neetičkog, legalnog i ilegalnog te humanog i nehumanog, a mnogi se pitaju krše li one osnovna ljudska prava. U ovom završnom radu analizirano je nekoliko tekstova na engleskom jeziku kako bi se došlo do informacija o subliminalnim porukama, gdje se one mogu pronaći i kako se koriste u animiranim filmovima i u reklamne svrhe, odnosno kakav učinak mogu imati na djecu.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:147:533328
Study programmeTitle: Undergraduate University Study of Early and Preschool Education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) odgojitelj/odgojiteljica djece rane i predškolske dobi (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) odgojitelj/odgojiteljica djece rane i predškolske dobi)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-09 12:12:55