The paper defines the concept of media. Many researchs have proven that children spend more and more time exposed to media content. In modern society, the media has, a significant impact on adults, but the most vulnerable are children. Through this paper, it is attempted to show how the media influences the development of children, and above all to critically analyze the role of the media in the process of language acquisition. In selecting the media content to which children are exposed the key role have adults. The media can have a positive and negative impact on the overall development of children, including language and speech development. In itself, they cannot be defined as good or bad. Their influence depends on the individual, what kind of media they will be exposed to, and to what extent. The first three years of life are crucial in the linguistic development of children and it is therefore of great importance to choose quality content and content appropriate to the age of children. The media is used in different ways in the educational process. Thus, through media and media content, children are given the opportunity to adopt both mother tongue and foreign language. For the purpose of the paper, a research was conducted on the influence of the media on the speech-language development of children from a parental point of view. Based on the analysis of the questionnaire, conclusions are given on the types of media to which children are exposed, the time they spend exposed to the media, the expansion of the children's dictionary through media content and the participation of parents in the interaction between children and media. Research has shown that children use electronic media to a large extent, and most often television. Several respondents disagree with the statement that the medai influences the language development of children and they consider that their children have not acquired new worlds and expressions using media content. It is necessary to systematically strengthen parental awareness of the impact of the media on the children's speech-linguistic development.