With the improvement of technology, media and social networks have become an integral part of the everyday life of modern man. With the rise in popularity of social networks, it is becoming increasingly important to understand the ethical perspectives and potential risks associated with their use. The aim of this research is to examine the attitudes and actions of parents of children under the age of 13 regarding posting of videos and photos of their children on social networks and to determine to what extent they are aware of the potential risks and dangers of such practices. The paper includes a review of the relevant literature and a presentation of the results of the research conducted through an anonymous online survey intended for parents of children under 13 years of age (N=226). The survey includes questions about the motives for sharing content on social networks, the frequency of publishing such content, the type of content shared and the ethical perspective of parents. The results of the analysis of the collected data show that most parents regularly share videos and photos of their children on social networks. They are motivated by the desire to share family moments, cute and funny situations and the desire to connect with others. However, parents are aware of the potential risks and possible negative consequences of such posts, such as privacy violations, misuse of content, hacking, uncontrolled duplication of content, identity theft, pedophilia and the risk of kidnapping. Despite this, only 32% of respondents do not post photos and videos of their children on social networks, and 45% of parents post content in which their child's face is fully visible. This paper provides a basis for further discussion on the ethical aspects of posting photos and videos of children on social networks. Also, based on the findings, recommendations are given for future research that would analyze in more detail the impact of social networks on the privacy, safety and general well-being of children.