We live in an age where technology is closer than ever, and books are never further away. Despite the fact that some individuals read more, and some less, it is impossible to ignore the wealth that reading brings. Reading is an activity that leaves a big mark on both children and adults. Through reading, we can learn, have fun, imagine, absorb, change attitudes, relax, feel different feelings and much more, all with simple sheets of paper that are called books. The motive for writing this paper was to show the importance of reading and its often imperceptible influence on all aspects of life. The main goal was to emphasize the importance of reading to and with children of preschool age and the influence od reading on the overall development as well as the development of love for books. Special attention is focused on emphasizing the importance of the enviroment in which the child grows up as a place where he develops his abilities, interests and possibilities. The goal of the research was to examine whether there is a connection between reading for pleasure and reading in the immediate educational practice of Croatian educators. For the purpose of the research, an online survey was used and 65 preschool educators (N=65) participated in it. In the first part of the questionnaire, general informations about educators were collected, such as gender, age, length od service and county they live in. In the second part of the questionnaire, data was collected on the reading habits of educators. The results have shown that educators have developed reading habits, that they understand the importance of reading and that they easily share their love for books to kids.