Given the many changes that have taken place in society over the past few years. They also influenced changes in the term child, family and parenthood. This paper will consider the characteristics of modern parenting and the challenges and phenomena that come with it. Parenthood is defined with regard to the rights of the child and the rights and responsibilities that the parent has towards him. It is difficult to meet the demands of modern upbringing if parental knowledge and skills are based on the heritage of one's own parents. A competent parent knows the child's developmental needs, provides quality upbringing, knows how to choose appropriate extra-family influences for his child, understands the importance and is capable of developing a partnership with those outside the family who take care of his child, raise him and educate him. In today's age, parenting is more demanding than ever before because parents are aware of the complexity of the parental role and the consequences that good, but on the other hand, inappropriate and inadequate upbringing and education have on children. The challenges of modern parenting can be answered through cooperation, education of society and parents in the interest and for the benefit of the child.