Creative writing and its research can be viewed at from different angles. Starting with the term creativity, and looking at its features we could say it is complex process, still not fully investigated. In simple words, it is a creation of something new, not necessarily for everyone, but for the individual who is involved in the creative process. Every person is creative and has a need for expressing creativity. During the creative act a human is active both emotionally and cognitively. Particularly interesting are the feeling of fulfilment during and after the process and wellbeing it brings to the person. Writing is the most complex language skill, preceded by listening, speaking and reading. Its development becomes intensive since starting the primary school. Creative writing, as a combination of creativity and writing, indicates the writing in which the student creates a text applying strategies and techniques of writing, along with the feeling of expression initiated by showing his/her own ideas and feelings. During the development of creative writing as a student’s skill there is a great importance of the teacher and his/her attitude towards creativity and activities that are conducted during the process of teaching writing. As a good practice in teaching creating writing can be suggested language games and drama activities which can be applied to the methodology of writing. The conducted survey has showed that the examinees (lower-primary school teachers) generally have opinions about creativity and its encouraging in line with the research on creativity. Moreover, it has revealed that the teachers recognize a lack of pupils’ motivation and interest for writing, but the teachers who manage to motivate the pupils seem to be content with their attitude towards writing. According to that, it is important that the way of teaching writing encourages intrinsic motivation and the feeling of fulfilment while writing.