Media is every tool which enables sending messages, news, information, etc. Types of media make up two groups – traditional and modern media. Traditional media include books, print media, newspaper and others, while modern media include Internet, television, radio and many more that are also known under the term mass media. Technological development has had a great influence on society and individual and has changed generations of people in a way that media has become unavoidable both in the lives of adults and children alike. Media can have a positive and a negative đimpact on people, especially on children, and the nature of media influence depends on the use of technology and media literacy itself. It is important to develop the 5 awareness of positive and negative sides of media so that the children could use technology in a better, safer way in their everyday and school life. With an experienced and informatically trained teacher, technology can be used to modernize teaching. The aim of this paper is to show the role media plays in the life of children and young people and to bring to attention how important it is to encourage and develop media competence.