In the last decades the media has become a popular theme for various number of researchers and scientists who, as well as they study the influence of the media, also study the impact that media has on the individual. The popularity of the media in the society reflects on the fact that almost every household has at least one form of media – books, tv, computer, cell phone etc. In fact, growing up and the development of an individual can not be imagened without the media. Thus, the exposure of the children in the media is increased which can lead to various consequences – positive or negative consequences on their socio – emotional development. Development of empathy and critical thinking through media is an example of positive influence, whereas participation of children in reality shows, increased amount of comercials for children, violent and stereotypical content is an example of negative influence. Parents and educators in educational institutions should be roll models for children, i.e. their media moderators that will control and track, together with children, media content so that children could develop in media literate members of society. Considering all above stated, a research has been conducted on a small sample of few parents. The main goal was to see how specific media content affects the socio – emotional development of their children (both positive and negative influence) and which media content their children use most frequently. There was also a question that came up in the research: What consequences will the media leave on children in the future?