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master's thesis
Neverbalni aspekti političke komunikacije Donalda Trumpa
Zagreb: Catholic University of Croatia, 2023. urn:nbn:hr:224:625612
Krasić, Ana
Catholic University of Croatia
Department of Communication Sciences

Institutional repository: Digital Repository of the Catholic University of Croatia

Cite this document

Krasić, A. (2023). Neverbalni aspekti političke komunikacije Donalda Trumpa (Master's thesis). Zagreb: Catholic University of Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:224:625612

Krasić, Ana. "Neverbalni aspekti političke komunikacije Donalda Trumpa." Master's thesis, Catholic University of Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:224:625612

Krasić, Ana. "Neverbalni aspekti političke komunikacije Donalda Trumpa." Master's thesis, Catholic University of Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:224:625612

Krasić, A. (2023). 'Neverbalni aspekti političke komunikacije Donalda Trumpa', Master's thesis, Catholic University of Croatia, accessed 07 June 2024, https://urn.nsk.hr/urn:nbn:hr:224:625612

Krasić A. Neverbalni aspekti političke komunikacije Donalda Trumpa [Master's thesis]. Zagreb: Catholic University of Croatia; 2023 [cited 2024 June 07] Available at: https://urn.nsk.hr/urn:nbn:hr:224:625612

A. Krasić, "Neverbalni aspekti političke komunikacije Donalda Trumpa", Master's thesis, Catholic University of Croatia, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:224:625612

Metadata
TitleNeverbalni aspekti političke komunikacije Donalda Trumpa
Title (english)Nonverbal aspects of Donald Trump’s political communication
AuthorAna Krasić
MentorIrena Sever Globan (mentor)
MentorJakov Žižić (komentor)
Committee memberJerko Valković (predsjednik povjerenstva)
Committee memberSuzana Peran (član povjerenstva)
Committee memberIrena Sever Globan (član povjerenstva)
GranterCatholic University of Croatia
(Department of Communication Sciences)
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Istraživački rad „Neverbalni aspekti političke komunikacije Donalda Trumpa“ ima za cilj analizirati neverbalne komunikacijske strategije koje je koristio bivši američki predsjednik Donald Trump tijekom svog predsjedničkog mandata, obuhvaćajući četiri javna politička govora i jedan intervju u razdoblju od pet godina. U radu se pojmovno određuje neverbalna komunikacija, predstavlja se razvoj kroz povijest, prikazuje se klasifikacija te kakva je neverbalna komunikacija u javnim nastupima. Dodatno, rad prikazuje neverbalnu komunikaciju unutar političke komunikacije, prikazujući njenu relevantnost u politici. Temeljne hipoteze ovog rada se odnose na agresivnu neverbalnu komunikaciju Donalda Trumpa, njegovog naglaska na geste i facijalne ekspresije te tvrdnje kako je njegova neverbalna komunikacija dominantna i naučena. Analiza se temelji na metodi promatranja primijenjenoj na pet video snimaka Trumpovih javnih nastupa. Rezultati istraživanja pokazuju dosljedan obrazac gestikulacije i facijalnih ekspresija koje je Trump koristio kako bi naglasio ključne točke u svojim javnim nastupima. Unatoč povremenim znakovima agresivnosti, oni ne dominiraju dosljedno njegovom neverbalnom komunikacijom te u usporedbi Trumpove najave kandidature s govorom u UN-u, koji se dogodio nekoliko godina nakon, lako je usporediti da je s vremenom vještije vladao svojom neverbalnom komunikacijom. Također, Trump ima određene elemente dominantne neverbalne komunikacije, ali ti elementi u ovom uzorku nisu bili primarni.
Abstract (english)
The research paper "Nonverbal Aspects of Donald Trump's Political Communication" aims to analyze the nonverbal communication strategies used by former US President Donald Trump during his presidency, covering four public political speeches and one interview over a period of five years. The paper conceptually defines non-verbal communication, presents its development through history, shows its classification and what non-verbal communication is like in public performances. Additionally, the paper shows non-verbal communication within political communication, showing its relevance in politics. The basic hypotheses of this paper refer to Donald Trump's aggressive non-verbal communication, his emphasis on gestures and facial expressions, and the claim that his non-verbal communication is dominant and learned. The analysis is based on an observational method applied to five videos of Trump's public appearances. The research results show a consistent pattern of gestures and facial expressions that Trump used to emphasize key points in his public appearances. Despite occasional signs of aggressiveness, they do not consistently dominate his non-verbal communication, and comparing Trump's candidacy announcement with the speech at the UN, which took place a few years later, it is easy to compare that he has mastered his non-verbal communication more skillfully over time. Also, Trump has certain elements of dominant non-verbal communication, but these elements were not primary in this sample.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:224:625612
Study programmeTitle: Department of Communication Sciences
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-18 10:59:17