The author, based on the preserved ancient historical sources and relevant scientific literature, presents one aspect of the Augustan propaganda, by which the imperial cult was first introduced to Roman history The last contender of power, after the action battle, reorganized the state by combining Catonism and Caesarism. In order to retain power and pass it on to his successors, he pursued the politics of Pax Romana through the skillfully constructed propaganda machine: the written word was followed by material monuments in Rome and throughout the Empire. The Imperial cult was gradually introduced to the society of Rome, the capital of the Empire, with the help of the propaganda image of the new Romulus and the restorer of the tradition, insisting on divine origins. The idea came to Rome from the eastern Roman provinces, areas under the former glorious empire of Alexander the Great, the person who founded the Hellenistic cult of the rulers. From the eastern provinces, based on the propaganda image of the unifier and savior of the people, the imperial cult was gradually expanded to the western provinces. The final institutionalization took place after the Augustus' death and apotheosis. This paper seeks to emphasize the necessity of revising ancient sources, creating a monograph on the subject of Augustan propaganda and encouraging greater interest of domestic science for dealing with this topic.