The subject of this final paper is the role of advisors in political communication. Observing the contemporary political scene, it can be concluded that political actors communicate through their every action. Political communication includes not only politicians, but also other actors involved in the exchange of political content. Although the notion of political communication seems to be contemporary and modern, its history dates back to ancient people. The importance of political communication for contemporary politics is evolving in the postmodern phase. So, the whole "industry" of political public relations was developed and there is an increasing media convergence and diversification, campaigns are standardized and professionalized, that leads to the professionalization of actors involved in political public relations. Within this profession, political communication advisers must play a crucial role. The growing number and development of the interests of political advisers arouses interest in them, but also a discussion about their purpose, the role they play, the relationship with the government and politicians in general who they advise, but also the legislative framework in which they operate. The question to which it is difficult to find an unambiguous answer is, of course, the question of their effectiveness, i.e. the positive and negative effects they create and the perceptions they provoke. This final paper will offer an overview of the theory of the role of counselors in political communication and explain the factors that led to the strengthening of the role of professionals in political communication and the positive and negative effects of their actions.