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undergraduate thesis
Obilježja i značaj marketing miksa u internetskom okruženju
Dubrovnik: University of Dubrovnik, 2016. urn:nbn:hr:155:527231
Boban, Petra
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

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Boban, P. (2016). Obilježja i značaj marketing miksa u internetskom okruženju (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:527231

Boban, Petra. "Obilježja i značaj marketing miksa u internetskom okruženju." Undergraduate thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:527231

Boban, Petra. "Obilježja i značaj marketing miksa u internetskom okruženju." Undergraduate thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:527231

Boban, P. (2016). 'Obilježja i značaj marketing miksa u internetskom okruženju', Undergraduate thesis, University of Dubrovnik, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:527231

Boban P. Obilježja i značaj marketing miksa u internetskom okruženju [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:155:527231

P. Boban, "Obilježja i značaj marketing miksa u internetskom okruženju", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:527231

Metadata
TitleObilježja i značaj marketing miksa u internetskom okruženju
Title (english)IMPORTANCE FEATURES OF THE MARKETING MIX IN THE ONLINE ENVIRONMENT
AuthorPetra Boban
MentorMatea Matić (mentor)
Committee memberIvana Palunko (predsjednik povjerenstva)
Committee memberPerica Vojinić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovome radu biti će obrađena tema marketing miksa u internetskom okruženju, te njegov razvoj tijekom vremena. Predmet istraživanja završnog rada odnosi se na istraživanje teorijskih odrednica e-marketing miksa i njegove uloge u razvoju svakoga poduzeća. Kao dio poslovanja poduzeća, marketing miks predstavlja vrlo važnu kariku u povezivanju proizvođača, tj. poduzeća i krajnjeg potrošača. U radu se obrađuje poslovanje dioničkog društva Excelsa nekretnine sa naglaskom na stratešku poslovnu jedinicu-Žičaru Dubrovnik. Svrha rada odnosi se na definiranje e-marketing miksa, suvremenih tehnologija i istraživanje i analizu poslovanja Žičare pod vodstvom Excelsa nekretnina d.d. Cilj rada je prikazati ulogu koju ima e-marketing u poslovanju poduzeća. Uloga e-marketinga i njegovog spleta će se prikazati promatranjem i obradom poslovanja društva Excelsa nekretnine kroz poslovnu jedinicu Žičara.
Abstract (english)
In this paper will be discussed topics of marketing mix in the online environment, and its development over time. The research topic of the dissertation is related to the theoretical determinants of e-marketing mix and its role in the development of each company. As part of the company business, marketing mix is a very important link in connecting the manufacturers, companies and the final consumer. This paper deals with the business traded company Excelsa nekretnine with a focus on strategic business unit-Cable car Dubrovnik. The purpose of the work relates to the definition of e-marketing mix, modern technology and research and analysis of business of Cable car under the leadership of Excelsa nekretnine d.d. The aim is to show the role played by the e-marketing business enterprises. The role of e-marketing and its marketing mix will be shown by observing and processing of the company's Excelsa nekretnine business through business unit Cable car.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:527231
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2016-10-24 08:42:48