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master's thesis
"Ispiranje mozga " u marketingu
Dubrovnik: University of Dubrovnik, 2019. urn:nbn:hr:155:733366
Kordić, Nikša
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Kordić, N. (2019). "Ispiranje mozga " u marketingu (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:733366

Kordić, Nikša. ""Ispiranje mozga " u marketingu." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:733366

Kordić, Nikša. ""Ispiranje mozga " u marketingu." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:733366

Kordić, N. (2019). '"Ispiranje mozga " u marketingu', Master's thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:733366

Kordić N. "Ispiranje mozga " u marketingu [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:733366

N. Kordić, ""Ispiranje mozga " u marketingu", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:733366

Metadata
Title"Ispiranje mozga " u marketingu
Title (english)"Brain Wash" in Marketing
AuthorNikša Kordić
MentorIvana Pavlić (mentor)
Committee memberAna Portolan (predsjednik povjerenstva)
Committee memberBarbara Puh (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu se nastoji prikazati utjecaj „ispiranja mozga“ u marketingu. Može li se pomoću „ispiranja mozga“ u oglašavanju privući što veći broj potrošača i kako „ispiranje mozga“ utječe na već postojeće stavove i način razmišljanja potrošača. Što je kraća vremenska razlika između promjene u vjerovanju i ponašanju, veća je vjerojatnost da je došlo do neke vrste „ispiranja mozga“. Na primjerima triju poduzeća prikazani su različiti načini „ispiranja mozga“, sa ciljem pridobivanja potrošača i naposljetku ostvarivanja profita.
Abstract (english)
Theme of this subject was to show the impact of „brainwashing“ in marketing. Can we use „brainwashing“ through advertising to attract more consumers and how „brainwashing“ affects on pre-existing attitudes and consumers way of thinking. When the time is shorter between a change in belief and behavior, the more likely it is that some type of brainwashing has occurred. Through examples of the three companies it is showed different ways of brainwashing, with the aim of attracting consumers and ultimately making a profit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:733366
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4052
Created on2019-10-18 10:06:54