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master's thesis
Odrednice kriznog komuniciranja
Dubrovnik: University of Dubrovnik, 2020. urn:nbn:hr:155:776529
Parmać, Marijana
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Parmać, M. (2020). Odrednice kriznog komuniciranja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:776529

Parmać, Marijana. "Odrednice kriznog komuniciranja." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:776529

Parmać, Marijana. "Odrednice kriznog komuniciranja." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:776529

Parmać, M. (2020). 'Odrednice kriznog komuniciranja', Master's thesis, University of Dubrovnik, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:155:776529

Parmać M. Odrednice kriznog komuniciranja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:155:776529

M. Parmać, "Odrednice kriznog komuniciranja", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:776529

Metadata
TitleOdrednice kriznog komuniciranja
Title (english)Determinants of Crisis Communication
AuthorMarijana Parmać
MentorKatija Vojvodić (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberMarija Bečić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Rad se bavi tematikom kriznog komuniciranja. U radu je obrađen proces komunikacije kao dio svakodnevnog života i poslovne komunikacije kao dio poslovnog života. Komunikacija se promatra kao proces koji ima svoj slijed i određena pravila koja, ako se slijede, mogu povećati uspješnost same komunikacije i cilja komunikatora. Krizna komunikacija kao temelj rada opisuje se kroz svoje stadije i načine kako se s njom uspješno nositi. Uz samu teoriju krizne komunikacije opisuju se i primjeri uspješne i manje uspješne komunikacije određenih kompanija tijekom njihovih kriznih situacija.
Abstract (english)
This paper deals with the topic of crisis communication. The paper deals with the process of communication as a part of everyday life and business communication as a part of business life. Communication is seen as a process that has its own sequence and certain rules that, if followed, can increase the success of the communication itself and the goal of the communicator. Crisis communication as the basis of this paper is described through its stages and ways how to deal with it successfully. In addition to the theory of crisis communication, examples of successful and less successful communication of certain companies during their crises are described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:776529
Study programmeTitle: Financial Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica financijskog menadžmenta (stručni/a specijalist/ specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4108
Created on2020-09-11 07:39:15