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master's thesis
Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika
Dubrovnik: University of Dubrovnik, 2020. urn:nbn:hr:155:944173
Grgat, Antonia
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Grgat, A. (2020). Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:944173

Grgat, Antonia. "Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:944173

Grgat, Antonia. "Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:944173

Grgat, A. (2020). 'Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika', Master's thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:944173

Grgat A. Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:944173

A. Grgat, "Klasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:944173

Metadata
TitleKlasifikacija tržišta "zelenih" potrošača na podučju Dubrovnika
Title (english)Green Customers Classification in the Area od Dubrovnik
AuthorAntonia Grgat
MentorMarija Dragičević Ćurković (mentor)
Committee memberKatija Vojvodić (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu posebnu ulogu ima zeleni marketing koji preko svoji glavnih elemenata utječe na „zelene potrošače“, te njihova djelovanja i razmišljanja o zaštiti okoliša. Činjenica je da postoji ekološko odgovorni segment potrošača, te ulazak sve većeg broja ponuđača na zeleno tržište, te upravo zbog toga su potrebne složene strategije klasifikacije zelenih potrošača, pozicioniranje te ciljano tržišta. Postoji sve veća osviještenost u sadašnjem načinu života i zbog toga mnoga poduzeća na početku svog poslovanju nastoje slijediti društveno odgovorno poslovanje i održivi razvoj i na taj način steći veću konkurentnu prednost na tržištu.
Abstract (english)
A special role in the work is played by green marketing which through it is main elements influences „green constumers“, as well as their actions and opinions in environment protection. The fact is that there is an enviroment responsible segment of constumers, and the entry of an increasing number of providers in the green market, and that is why complex strategies are needed to classify green consumers, positioning and targeting the market. There is a growing awareness in the current way of life and because of this many companies at the beginning of their business strive to follow socially responsible business and sustainable development and thus gain a greater competitive advantage in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:944173
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4154
Created on2020-12-15 10:25:44