The strategy represents a plan according to which the company creates activities to achieve the goals of the business, which is primarily concerned with profit. Marketing strategy is also a plan of action, or activities that are marketing oriented and related to meeting the needs of consumers, and in accordance with the main objective is to satisfy the consumer. In order to be a good marketing strategy developed and implemented in the company should make a strategic marketing plan which determines the current position of the company, mission and vision of the business objectives and the state of the internal and external environment company. There are number of types of marketing strategies, but the focus will be on the strategy of positioning and diversification strategy. Positioning strategy can be defined as a strategy whose main objective is to place products in consumer awareness and the main activities undertaken in order to product a better positioned and differentiated from the competition in the consumer's mind. While Diversification Strategy refers to the entry of the company into new business which may be associated with existing or they completely differ from him. In the empirical part of the work will be dealt with in detail these two strategies in the case of publishing house Verbum of Split. Publishing house Verbum position itself as a company of religious content, and besides publishing has a retail network of bookshops in the entire Croatia. The aim is to explain the strategy of positioning and diversification, and how successfully publishing house Verbum benefits of these two strategies.