prikaz prve stranice dokumenta Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik
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master's thesis
Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:132567
Antunica, Nikica
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Antunica, N. (2021). Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:132567

Antunica, Nikica. "Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:132567

Antunica, Nikica. "Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:132567

Antunica, N. (2021). 'Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik', Master's thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:132567

Antunica N. Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik [Master's thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:132567

N. Antunica, "Primjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik", Master's thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:132567

Metadata
TitlePrimjena marketinških strategija u poslovanju poduzeća hotel Hilton Imperial Dubrovnik
Title (english)Marketing Strategies Implementation in Company Hilton Imperial Dubrovnik
AuthorNikica Antunica
MentorBarbara Puh (mentor)
Committee memberAna Portolan (predsjednik povjerenstva)
Committee memberIvana Pavlić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2021-01-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovim se radom objašnjava važnost primjene strategija marketinga u poslovanju poduzeća. Rad je prikazan na konkretnom primjeru hotel Hilton Imperial Dubrovnik. U teorijskom dijelu rada su analizirani pojmovi marketinga, strategije i vrste marketinških strategija. Na primjeru hotel Hilton Imperial Dubrovnik prikazane su marketinške strategije koje se koriste u njegovom poslovanju. Provedene analize su ukazale da hotel Hilton Imperial Dubrovnik kvalitetno upravlja svojim marketinškim strategijama, što dovodi do prepoznatljivosti branda diljem svijeta.
Abstract (english)
This paper explains the importance of applying marketing strategies in business operations. The paper focuses on a concrete example of the Hilton Imperial Dubrovnik hotel. In the theoretical part of the paper, the concepts of marketing, strategy and types of marketing strategies are analyzed. An overview of marketing strategies used in business is given based on the example of the Hilton Imperial Dubrovnik hotel. The conducted analysis indicates that the Hilton Imperial Dubrovnik hotel manages its marketing strategies well, which leads to the global recognition of this brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:132567
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4187
Created on2021-01-19 11:37:23