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master's thesis
Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata
Dubrovnik: University of Dubrovnik, 2019. urn:nbn:hr:155:435379
Begušić, Ana
University of Dubrovnik
Faculty of Media and Public Relations

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Begušić, A. (2019). Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:435379

Begušić, Ana. "Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:435379

Begušić, Ana. "Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:435379

Begušić, A. (2019). 'Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata', Master's thesis, University of Dubrovnik, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:435379

Begušić A. Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:155:435379

A. Begušić, "Online odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:435379

Metadata
TitleOnline odnosi s javnošću na primjeru dubrovačkih ugostiteljskih objekata
Title (english)Online public relations in restaurants in Dubrovnik
AuthorAna Begušić
MentorMato Brautović (mentor)
Committee memberĐorđe Obradović (predsjednik povjerenstva)
Committee memberMato Brautović (član povjerenstva)
Committee memberNatalia Stagl-Škaro (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Predmet istraživanja je upotreba online odnosa s javnošću dubrovačkih restorana koji imaju preporuku Michelinovog vodiča, na društvenim mrežama Facebook i Instagram. Radom se pokušala ukazati važnost društvenih mreža koje mogu biti od iznimne pomoći u poslovanju. Svaki aspekt poslovanja doživio je promjenu razvojem interneta pa tako i odnosi s javnošću koji su dobili atribut online zahvaljujući razvoju interneta. U periodu od 1.4.2018. do 1.8.2019. promatrane su objave restorana na društvenim mrežama Facebook i Instagram. Radom se dokazalo da dubrovački restorani ne koriste u dovoljnoj mjeri alate online odnosa s javnošću na društvenim mrežama.
Abstract (english)
The subject of this master’s thesis is how restaurants in Dubrovnik, awarded by Michelin Guide, use online public relations tools, in this case social media sites Facebook and Instagram. With this thesis it is to point out the importance of social networks which can be in favour in business. Each business aspect has experienced change with development of the Internet and so did public relations which got new attribute, online, thanks to Internet. Activity on social networks Facebook and Instagram of restaurants were observed during the period between April 1 2018 and August 1 2019. This thesis has proven that Dubrovnik restaurants do not sufficiently use the tools of online public relations on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:435379
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-09 08:08:17