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master's thesis
OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:901294
Sarić, Rea
University of Dubrovnik
Faculty of Media and Public Relations

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Sarić, R. (2021). OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:901294

Sarić, Rea. "OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:901294

Sarić, Rea. "OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:901294

Sarić, R. (2021). 'OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija', Master's thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:901294

Sarić R. OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija [Master's thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:901294

R. Sarić, "OSJ u komercijalnim platformama za gledanje filmova i televizijskih serija", Master's thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:901294

Metadata
TitleOSJ u komercijalnim platformama za gledanje filmova i televizijskih serija
Title (english)PR in commercial platforms for watching movies and television series
AuthorRea Sarić
MentorIvan Tanta (mentor)
Committee memberMato Brautović (predsjednik povjerenstva)
Committee memberĐorđe Obradović (član povjerenstva)
Committee memberIvan Tanta (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2021-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovim diplomskim radom se htjelo pokazati kakvi su odnosi s javnošću u komercijalnim platformama na zahtjev za gledanje filmova i televizijskih serija. Kao primjer uzete su dvije konkurentske platforme, Netflix i HBO GO. Analizirao se način komuniciranja odnosa s javnošću prema klijentima i kakav utjecaj čimbenici ponašanja potrošača imaju na korištenje komercijalnih platformi. Kroz definiranje osnovnih pojmova poput odnosa s javnošću, interneta, tradicionalne televizije nasuprot komercijalnim platformama i potrošačima/klijentima istražilo se kakav utjecaj razvoj i usavršavanje tehnologije ima na doživljaj gledanja filmova i televizijskih serija. Postavljeni ciljevi ovoga rada su vidjeti kolika je zastupljenost korištenja platformi i objasniti zbog čega i kako se korisnici odlučuju za spomenute platforme te ispitati koliko dobro odnosi s javnošću komuniciraju i osluškuju želje i potrebe klijenata.
Abstract (english)
This thesis wanted to show what public relations is like in commercial platforms on demand for watching movies and television series. Two competing platforms, Netflix and HBO GO, were taken as an example. The way of communicating public relations with clients and the influence of consumer behavior factors on the use of commercial platforms were analyzed. Through the definition of basic concepts such as public relations, the Internet, traditional television versus commercial platforms and consumers/clients, the impact of the development and improvement of technology on the experience of watching movies and television series was explored. The objectives of this paper are to see how common the use of platforms is and to explain why and how users choose these platforms and to examine how well public relations communicate and listen to the wishes and needs of clients.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:901294
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-07 08:30:22