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undergraduate thesis
Društveno odgovorno poslovanje malog poduzeća
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:225499
Repeša, Paula
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

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Repeša, P. (2021). Društveno odgovorno poslovanje malog poduzeća (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:225499

Repeša, Paula. "Društveno odgovorno poslovanje malog poduzeća." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:225499

Repeša, Paula. "Društveno odgovorno poslovanje malog poduzeća." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:225499

Repeša, P. (2021). 'Društveno odgovorno poslovanje malog poduzeća', Undergraduate thesis, University of Dubrovnik, accessed 09 August 2024, https://urn.nsk.hr/urn:nbn:hr:155:225499

Repeša P. Društveno odgovorno poslovanje malog poduzeća [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 August 09] Available at: https://urn.nsk.hr/urn:nbn:hr:155:225499

P. Repeša, "Društveno odgovorno poslovanje malog poduzeća", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:225499

Metadata
TitleDruštveno odgovorno poslovanje malog poduzeća
Title (english)Corporate Social Responsibility of Small Enterprises
AuthorPaula Repeša
MentorZorica Krželj Čolović (mentor)
Committee memberIvona Vrdoljak Raguž (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje je danas važan dio suvremenog menadžmenta u kojem poduzeća upravljaju svojim poslovanjem na način da ostvare pozitivan učinak na društvo, odnosno svoje aktivnosti usklađuju s interesima društva uz poštivanje etičkih načela kao i briga za okoliš te odgovorni odnos s zaposlenicima i potrošačima. Ovaj oblik poslovanja pojavljuje se gotovo u svim oblicima društva ne ovisno radi li se o velikim, malim ili srednjim poduzećima. Cilj ovog rada je prikazati razvoj i primjenu teorije društevno odgovornog poslovanja, na koji način utječe na poslovanje i na poduzeća i kako osim ostvarenja svog temeljnog cilja, odnosno ostvarenje dobiti, privlači pažnju potrošača. Primjer toga kako poduzeća privlače potrošače kroz društveno odgovorno poslovanje može se vidjeti svakodevno preko reklama gdje poduzeća reklamiraju proizvode od čije će prodaje određen iznos donirati primjerice za potresnom pogođene regije u Hrvatskoj.
Abstract (english)
Socially responsible business is today an important part of modern management in which companies manage their business in a way that has a positive effect on society, ie they align their activities with the interests of society while respecting ethical principles as well as environmental concerns and accountable relations with employees and consumers. this form of business occurs in almost all forms of society, regardless of whether they are a large, small or medium-sized enterprise. The goal of this paper is to show the development and application of the theory of a socially responsible business, how it affects business and enterprise and how, in addition to achieving its fundamental goal, ie making profit, attracts the attention of consumers. An example of how companies attract consumers through socially responsible business can be seen daily through advertisements where companies advertise products from whose sales a certain amount with be donated, for example, seismic affected regions in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:225499
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: IT Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4247
Created on2021-09-24 10:13:43