The first theoretical part of the work is accentuated towards defining the term „distribution channel“ and the evolution of the same throughout history, including the process of transformation in the conditions of informatization which reflected onto communications and distribution in the case of intermediaries in tourism. CRS, GDS and the Internet are conceptually defined, their history and influence on distribution are stated, with a focus on the tourism market. In the second part of the work the process of digitalization, and consequently digital transformation is defined. They, other than just creating the architecture necessary for the establishment of an efficient communications and trade model, also insures and creates new conditions which in the new market conditions can be observed in the context of a product – a innovation and a tool that continues its path to perfection towards integrated logistics systems. Their influence on distribution is shown, specifically in the case of a intermediary on the tourism market. In the end, through a DESI analysis and an analysis of the level of competency of digital skills of residents of the EU Member States, the current state of digital connection is pointed out, along with the unfulfilled potential of the same, as well as the possible future of information and communication technology.