prikaz prve stranice dokumenta Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom
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undergraduate thesis
Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:157620
Papac, Mario
University of Dubrovnik
Faculty of Maritime Studies

Institutional repository: Repository of the University of Dubrovnik

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Papac, M. (2021). Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:157620

Papac, Mario. "Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:157620

Papac, Mario. "Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:157620

Papac, M. (2021). 'Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom', Undergraduate thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:157620

Papac M. Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:157620

M. Papac, "Marketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:157620

Metadata
TitleMarketinško pozicioniranje hrvatskih marina u usporedbi s konkurencijom
Title (english)Marketing Positioning of Croatian Marinas in Relation to the Competition
AuthorMario Papac
MentorIvan Jelčić (mentor)
Committee memberAntun Asić (predsjednik povjerenstva)
Committee memberIvan Jelčić (član povjerenstva)
Committee memberNermin Hasanspahić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Maritime Studies)
Dubrovnik
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Maritime and River Traffic
Abstract
Tema ovog rada je marketinško pozicioniranje hrvatskih marina u odnosu na konkurenciju, tj. prikazivanje trenutnog stanja nautičkog turizma u Republici Hrvatskoj. Rad ćemo započeti s općim informacijama o lukama nautičkog turizma, preciznije o marinama; kako one funkcioniraju, kako su organizirane, kako su se razvijale kroz povijest, te ćemo opisati pojedine marine u Hrvatskoj i ostatku Europe. Zatim govorimo o marketingu, njegovom razvoju i koncepciji, te marketinškom miksu i istraživanju tržišta. U konačnici slijedi analiza pozicije Hrvatske na međunarodnom tržištu nautičkog turizma, te prijedlozi za bolje i uspješnije buduće poslovanje.
Abstract (english)
The subject of this work is marketing positioning of Croatian marinas in relation to the competition, i.e. presentation of current condition of nautical tourism in Croatian Republic. Beginning of the work will explain basic informations about harbours of nautical tourism, more precisely abaut marinas; how they operate, how their organization looks like, how did they develop through history, and some Croatian marinas and some European will be described. Then we'll be talking about marketing, its development and conception, as well as marketing mix and market research. Finally, there is an analysis of Croatia's position on the international tourism market and advices and proposals for better and more succesfull buisness in future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:157620
Study programmeTitle: Yacht and Marina Technologies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-23 13:28:10