prikaz prve stranice dokumenta Rebranding doline Neretve - strateške smjernice
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master's thesis
Rebranding doline Neretve - strateške smjernice
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:106832
Žderić, Marta
University of Dubrovnik
Faculty of Media and Public Relations

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Žderić, M. (2021). Rebranding doline Neretve - strateške smjernice (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:106832

Žderić, Marta. "Rebranding doline Neretve - strateške smjernice." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:106832

Žderić, Marta. "Rebranding doline Neretve - strateške smjernice." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:106832

Žderić, M. (2021). 'Rebranding doline Neretve - strateške smjernice', Master's thesis, University of Dubrovnik, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:106832

Žderić M. Rebranding doline Neretve - strateške smjernice [Master's thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:155:106832

M. Žderić, "Rebranding doline Neretve - strateške smjernice", Master's thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:106832

Metadata
TitleRebranding doline Neretve - strateške smjernice
Title (english)Rebranding of the Neretva Valley - strategic guidelines
AuthorMarta Žderić
MentorMarijan Primorac (mentor)
Committee memberĐorđe Obradović (predsjednik povjerenstva)
Committee memberIvan Tanta (član povjerenstva)
Committee memberMarijan Primorac (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2021-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Dolina Neretve oduvijek je bila priznato poljoprivredno područje. Unazad posljednjih deset godina područje iskazuje interes za razvojem turizma. Izgradnja konkuretnog identeta te razvoj imiđţa i brenda uvelike pospješuju konkurentsku prednost područja te održivo turističko poslovanje.
Abstract (english)
The Neretva Valley has always been a recognized as agricultural area. In the last ten years, the area has shown interest in tourism development. Building a competitive identity and developing the image and brand greatly enhances the competitive advantage of the area and sustainable tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:106832
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-21 09:46:57