| Abstract | U teoretskom dijelu rada istražuje se rast i povezanost narcisoidnosti i popularnosti
društvenih mreža, poglavito Instagrama, najbrže rastuće društvene mreže u svijetu.
U drugom poglavlju analiziraju se pojam i aspekti ličnosti, a u trećem narcizam kao
stanje zaljubljenosti u samog sebe, gdje se utvrđuje da osobe koje pate od tog poremećaja
karakterizira grandiozan pogled na sebe, nedostatak empatije i stalna potreba za pažnjom.
Narcistički poremećaj osobnosti postojao je puno prije Instagrama i društvenih mreža, ali ti
danas sveprisutni mediji upravo ohrabruju takvo ponašanje.
U četvrtom i petom poglavlju pokazuje se kako u 21. stoljeću osoba kao da ne postoji
ako nije prisutna na društvenim mrežama. One utječu na formiranje stavova i mišljenja
pojedinaca te promiču neostvarive idealizirane standarde ljepote. Stvorila se potreba za
izdvajanjem samo kako bi se privuklo što više pogleda, a Instagram prosječnim ljudima
daje priliku postići baš to, samostalno režirajući svoje virtualne živote. Svima je
omogućeno da izgledaju bolje, mlađe i privlačnije nego u stvarnosti. Narcisu, čija je jedna
od karakteristika grandiozna samoprezentacija, izuzetno je bitno da na svojim
fotografijama na društvenim mrežama izgleda savršeno i radi sve kako bi fotografiju doveo
do savršenstva pa čak i digitalno modificira svoje tijelo u nadi da će prikriti svoje nesavršenosti.
U provedenom istraživanju, uz korištenje Inventara narcistične osobnosti, ispitalo se
posjeduje li pretežan broj korisnika društvene mreže Instagram osobine tipičnog
narcisoidnog poremećaja osobnosti. Rezultati su potvrdili tri od pet postavljenih hipoteza.
Utvrđeno je da žene korisnice Instagrama objavljuju više fotografija sebe nego što to rade
muškarci te da većina korisnika Instagrama smatra kako je narcisoidno ponašanje vidljivo
na toj društvenoj mreži. Dobivena je i značajna pozitivna povezanost vremena provedenog
na Instagramu i narcisoidnog ponašanja. Nije potvrđena jača povezanost intenziteta
korištenja mreže Instagram i narcisoidnosti, kao ni hipoteza o svjesnom objavljivanju
vlastite iskrivljene stvarnosti. |
| Abstract (english) | The theoretical part in this paper explores the growth and connection between
narcissism and the popularity of social networks, especially Instagram, the fastest growing
social network in the world.
The second chapter analyzes the notion and aspects of personality, and in the third,
narcissism as a state of self-infatuation, where it is found that persons suffering from the
disorder are characterized by a grandiose view of themselves, a lack of empathy, as well as
a constant need for attention. Narcissistic personality disorder existed long before
Instagram and social networks, but omnipresent media today is encouraging such behavior.
Chapters 4 and 5 show how in the 21st century a person does not seem to exist if he or
she is not present on social networks. They influence the formation of individuals' attitudes
and opinions and promote unrealizable idealized beauty standards. There is a need to stand
out just to get as many views as possible, and Instagram gives average people the
opportunity to achieve just that, by directing their virtual lives by themselves. It allows
everyone to look better, younger and more attractive than in reality. Narcissus, whose characteristic is grandiose self-representation, finds it extremely important to look perfect
on his or her’s social media photographs and they tend to do their best to bring the photos
to perfection, even by digitally modifying their bodies in the hope of concealing her
imperfections.
In the research conducted, using the Narcissistic Personality Inventory, it was
examined whether the overwhelming number of Instagram users possess the characteristics
of a typical narcissistic personality disorder. The results confirmed three of the five
hypotheses. It has been found that female Instagram users post more photos of themselves
than men do, and that most Instagram users find narcissistic behavior visible on this social
network. There was also a significant positive association between time spent on Instagram
and narcissistic behavior. A stronger correlation between the intensity of Instagram use and
narcissism has not been confirmed, nor has the hypothesis of consciously posting its own
distorted reality. |
