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undergraduate thesis
Društveno odgovorno poslovanje u teoriji i praksi
Dubrovnik: University of Dubrovnik, 2022. urn:nbn:hr:155:204394
Kabiček, Mara
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Kabiček, M. (2022). Društveno odgovorno poslovanje u teoriji i praksi (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:204394

Kabiček, Mara. "Društveno odgovorno poslovanje u teoriji i praksi." Undergraduate thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:204394

Kabiček, Mara. "Društveno odgovorno poslovanje u teoriji i praksi." Undergraduate thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:204394

Kabiček, M. (2022). 'Društveno odgovorno poslovanje u teoriji i praksi', Undergraduate thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:204394

Kabiček M. Društveno odgovorno poslovanje u teoriji i praksi [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2022 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:204394

M. Kabiček, "Društveno odgovorno poslovanje u teoriji i praksi", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:155:204394

Metadata
TitleDruštveno odgovorno poslovanje u teoriji i praksi
Title (english)Corporate Social Responsibility in Theory and Practice
AuthorMara Kabiček
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Bečić (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje bi trebalo biti implementirano u svakoj organizaciji koja dugoročno želi opstati na tržištu. To je koncept poslovanja u kojem organizacija svojim poslovanjem osim ostvarenja profita želi i pomoći potrebama lokalne zajednice u kojoj posluje. Organizacija koja je društveno odgovorna stvara imidž u društvu koji donosi pozitivne učinke na poslovanje. U radu se analizira društveno odgovorno poslovanje u teoriji i praksi, analiziraju se temeljne karakteristike DOP-a, povijesni razvoj u svijetu i hrvatskoj. Analizira se društveno odgovorno poslovanje u praksi na primjeru određenih organizacija. Opisana je važnost društveno odgovorno poslovanja u kriznim vremenima kao i na koji način to pomaže i društvu i organizaciji koja primjenjuje koncept društvene odgovornosti. Na kraju na temelju svega navedenog je donesen zaključak.
Abstract (english)
Corporate social responsibility should be implemented in every organization that wants to survive in the market in the long run. It is a business concept in which the organization, in addition to being profitable, wants to contribute to the needs of the local community in which it operates. A socially responsible organization creates an image in society that brings positive effects on business. The paper analyses socially responsible business in theory and practice, analyses the basic characteristics of CSR, historical development in the world and in Croatia. Socially responsible business in practice is analysed on the example of certain organizations. The importance of socially responsible business in times of crisis is described, as well as the way in which it helps the society and the organization that applies the concept of social responsibility. In the end, based on all the above, a conclusion was reached.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:204394
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-26 10:04:25