In today's world, it is almost impossible to notice the importance and role of the Internet, both in the business world and in everyday life. Therefore, there are many Internet sites that demand the attention of each user and lead to a kind of battle for traffic or "Internet traffic". A good practice for improving internet traffic is the so-called SEO optimization or Search Engine Optimization.The term has been extremely popular in the last few years and it requires adjusting web pages- or better yet - adjusting the content of web pages in order to be searched for and then ranked properly. Such a ranking leads to the first place on Google Search. In order for such a ranking to be possible, several things need to be done beforehand, such as website optimization. The aim of this paper is to show what are the so-called correct practices in the optimization of web pages, that is, those that are required as a standard in order for the page to be optimized. All recommended procedures will be explained through the work, and the effect of optimization on the same will be shown on the self-made website. There are several tools on the Internet that show whether a page is optimized and to which extent, with presenting the tools and their offer advice for further SEO optimization. By using these tools, a comparison of the page before and after SEO optimization will be shown, and a conclusion will be formulated based on the corresponding results.