Through this work, the topic of quality management through techniques and tools is addressed, both in the service and production process. Quality management is one of the strategies for improving production and service assortment, with which companies strive to achieve a competitive advantage, to differentiate themselves from competitors and to strengthen their leading position on the market. The paper enumerates and explains the basic techniques and tools through which the quality in the organization is raised to a higher level. In order to satisfy consumers, the quality of the product or service must be in the first place, and therefore quality management is a very important business segment, and this topic is very current and interesting today. The path to business excellence and reaching the level of product and process quality, which would ensure the satisfaction of all users, as well as employees, can be developed in several directions. Due to the great competition and increasing demands of consumers, quality has become a fundamental factor of survival on the market, not only of individual activities and organizations, but also of the entire national economy.