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master's thesis
Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19
Dubrovnik: University of Dubrovnik, 2023. urn:nbn:hr:155:651271
Curavić, Marija
University of Dubrovnik
Faculty of Media and Public Relations

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Curavić, M. (2023). Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19 (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:651271

Curavić, Marija. "Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19." Master's thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:651271

Curavić, Marija. "Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19." Master's thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:651271

Curavić, M. (2023). 'Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19', Master's thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:651271

Curavić M. Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19 [Master's thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:651271

M. Curavić, "Analiza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19", Master's thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:651271

Metadata
TitleAnaliza sadržaja Coca-Colinih objava na Facebooku i Instagramu tijekom pandemije Covid-19
Title (english)Content analysis of Coca-Cola's posts on Facebook and Instagram during the Covid-19 pandemic
AuthorMarija Curavić
MentorIvan Tanta (mentor)
Committee memberNatalia Stagl-Škaro (predsjednik povjerenstva)
Committee memberĐorđe Obradović (član povjerenstva)
Committee memberIvan Tanta (član povjerenstva)
Committee memberMarko Roško (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovim radom napravljena je analiza sadržaja Facebook i Instagram objava Coca Cole Hrvatska za vrijeme trajanja COVID 19 pandemije. Kroz rad se razmotrila uloga aktualne pandemije na teme, učestalost objavljivanja i angažman krajnjih korisnika s Facebook i Instagram objavama Coca Cole Hrvatska. Provedenom analizom sadržaja potvrdilo se da je pandemija COVID 19 imala ulogu u temama sadržaja objavljenog na Facebook i Instagram profilu Coca Cole Hrvatska, te da je ista utjecala na učestalost objavljivanja kao i angažman krajnjih korisnika. Kroz rad su također objašnjeni teorijski pojmovi društvenih mreža, odnosa s javno šću, korporativnog komuniciranja i društveno odgovornog poslovanja koje se pokazalo jako prisutnim u Coca Colinim objavama tijekom pandemije COVID 19.
Abstract (english)
This thesis analyzed the content of Coca Cola Croatia's Facebook and Instagram posts during the COVID 19 pandemic. The research considered the role that the ongoing pandemic had on topics, the frequency of posts, and the engagement of end users with Faceb ook and Instagram posts by Coca Cola Croatia. The analysis of the content confirmed that the COVID 19 pandemic played a role in the topics of the content published on the Facebook and Instagram profiles of Coca Cola Croatia, and that it affected the freque ncy of posting as well as the engagement of end users. The paper also explains the theoretical concepts of social media , public relations, corporate communication and corporate social responsability , which proved to be a very present topic in Coca Cola's posts during the COVID 19 pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:651271
Study programmeTitle: /
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra odnosa s javnostima (sveučilišni/a magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-25 08:33:31