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graduate thesis
Bankovni marketing razvojnih banaka
Dubrovnik: University of Dubrovnik, 2023. urn:nbn:hr:155:463739
Ostojić, Katia
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Ostojić, K. (2023). Bankovni marketing razvojnih banaka (Graduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:463739

Ostojić, Katia. "Bankovni marketing razvojnih banaka." Graduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:463739

Ostojić, Katia. "Bankovni marketing razvojnih banaka." Graduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:463739

Ostojić, K. (2023). 'Bankovni marketing razvojnih banaka', Graduate thesis, University of Dubrovnik, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:155:463739

Ostojić K. Bankovni marketing razvojnih banaka [Graduate thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:155:463739

K. Ostojić, "Bankovni marketing razvojnih banaka", Graduate thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:463739

Metadata
TitleBankovni marketing razvojnih banaka
Title (english)Marketing of Banks for Development
AuthorKatia Ostojić
MentorIvana Kraljević Radalj (mentor)
Committee memberJelena Kiš (predsjednik povjerenstva)
Committee memberZrinka Golemac (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Razvojne banke bave se plasiranjem kredita za financiranje specijalnih projekata pod posebnim uvjetim, odnosno dugoročnim financiranjem gospodarskog razvoja. Najpoznatija je takva banka EBRD - Europska banka za obnovu i razvoj na razini Europske unije i HBOR - Hrvatska banka za obnovu i razvitak na nacionalnoj razini. Najočitiji trendovi bankarskog sustava su: ekstremna personalizacija, odnosno bankarstvo po mjeri pojedinca, sveprisutnost digitalnih plaćanja, predvidivo bankarstvo, ekspanzija otvorenog bankarstva, donošenje odluka o digitalnoj budućnosti. Zadaće i procesi bankarskog marketinga razvojnih banaka ovise o stanju, trendovima i ciljevima u bankarskoj industriji, a imaju za cilj izaći u susret uočenim i potencijalnim potrebama potrošača bankarskih proizvoda i usluga te ponuditi rješenje za njihove probleme.
Abstract (english)
Development banks are engaged in placing loans to finance special projects under special conditions, ie long-term financing of economic development. The best known are the EBRD - European Bank for Reconstruction and Development at the European Union level and HBOR - Croatian Bank for Reconstruction and Development at the national level. The most obvious trends in the banking system are: extreme personalization, ie banking tailored to the individual, the ubiquity of digital payments, predictable banking, the expansion of open banking, decision-making on the digital future. The tasks and processes of banking marketing of development banks depend on the situation, trends and goals in the banking industry, and aim to meet the perceived and potential needs of consumers of banking products and services and offer a solution to their problems
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:463739
Study programmeTitle: Financial Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra financijskog menadžmenta (magistar/magistra financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-07 12:23:57