After completing high school education, it is not easy to choose a course of study on which the foundations for future life will be created. Therefore, students must think carefully and decide which factors to take into account when choosing a college. Which factors will be decisive depends on the environment in which the students live. After entering college, there are various factors that affect the student and his/her student life. User satisfaction is an important factor in the business of any company because it can be an indicator of the company's success, both in the past and for creating business in the future. Quality service and education is a prerequisite for the successful operation of the University in the higher education market. The reputation of academic institutions is the result of student expectations and the quality of service they receive. Student satisfaction has a positive effect on making a decision for further education at that institution, as well as on positive word of mouth to future students. The work provides an insight into the factors that influence the decision-making on choosing and enrolling in a faculty, the factors that influence satisfaction with student life, the products and services that the University offers to its students, and ultimately the satisfaction of students at the University of Dubrovnik. The research was conducted at the entire University through a questionnaire and the results showed that students are satisfied with student life.