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master's thesis
Strateška analiza okoline i konkurentnost
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:284817
Špaleta, Ivan
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Špaleta, I. (2017). Strateška analiza okoline i konkurentnost (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:284817

Špaleta, Ivan. "Strateška analiza okoline i konkurentnost." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:284817

Špaleta, Ivan. "Strateška analiza okoline i konkurentnost." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:284817

Špaleta, I. (2017). 'Strateška analiza okoline i konkurentnost', Master's thesis, University of Dubrovnik, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:284817

Špaleta I. Strateška analiza okoline i konkurentnost [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:155:284817

I. Špaleta, "Strateška analiza okoline i konkurentnost", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:284817

Metadata
TitleStrateška analiza okoline i konkurentnost
Title (english)Strategic environment analysis and competitiveness
AuthorIvan Špaleta
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-06-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Područje istraživanja ovog diplomskog rada su poduzeća, njihovo okruženje, te različiti načini na koji okruženje poduzeća utječe na njegov rad, dobit, menadžment poduzeća te njegove zaposlenike. U ovom diplomskom radu korištena je sekundarna literatura iz područja poslovne ekonomije da bi se detaljno razradila problematika kojom se bavi ovaj diplomski rad. Ovaj diplomski rad se sastoji od šest poglavlja. Prvo poglavlje služi tome da se čitatelja uvede u rad i njegovu problematiku. Nakon uvoda, strateška analiza okruženja poduzeća te pojam konkurentnosti su temeljno razrađeni. Na kraju rada nalazi se kratak sažetak problematike u radu, nakon čega slijedi popis slika i tablica koji su korišteni da se olakša razumijevanje problematike ovog područja poslovne ekonomije.
Abstract (english)
The field of research in this graduate thesis is companies, their environment, and different ways that the company's environment affects the company's work, its profits, its management and its employees. Throughout this graduate thesis books by different authors in the field of business economics were used to discuss and study these issues. This graduate thesis consists of six chapters. The first chapter introduces the reader to the issues that this graduate thesis deals with. After the brief introduction, strategic analysis of the company's environment and the definition of the term competitiveness are discussed in detail. At the end of this graduate thesis the reader can find a brief summary of the problems and issues discussed in this graduate thesis along with the list of tables and visual aid used to facilitate the study and understanding of the problems in this particular field of economic and business study.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:284817
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-06-14 08:24:18