prikaz prve stranice dokumenta Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji
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master's thesis
Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji
Dubrovnik: University of Dubrovnik, 2024. urn:nbn:hr:155:786752
Stanković, Ivana
University of Dubrovnik
Faculty of Media and Public Relations

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Stanković, I. (2024). Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:786752

Stanković, Ivana. "Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:786752

Stanković, Ivana. "Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:786752

Stanković, I. (2024). 'Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji', Master's thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:786752

Stanković I. Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji [Master's thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:786752

I. Stanković, "Utjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji", Master's thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:786752

Metadata
TitleUtjecaj audio streaming servisa na odnose s javnostima u glazbenoj industriji
Title (english)The impact of audio streaming services on public relations in the music industry
AuthorIvana Stanković
MentorIvan Tanta (mentor)
Committee memberKatja Bakija (predsjednik povjerenstva)
Committee memberMarijana Musladin (član povjerenstva)
Committee memberIvan Tanta (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2024-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovim diplomskim radom željelo se istražiti utjecaj audio streaming servisa na odnosa s javnošću u glazbenoj industriji. U prvom dijelu rada se definiraju i pojašnjavaju osnovni pojmovi bitni za istraživanje rada. Fokus rada je na istraživanju i analizi prilagodbe benda The Rolling Stones, promjenama u industriji, kao i na proučavanju percepcije i korištenja audio streaming platformi od strane korisnika. Kroz analizu postojećih izvora, novinskih članaka i dostupnih dokumenata, istraženo je kako su se razvijali pristupi promoviranju glazbe i korištenju tehnologije. Anketno istraživanje je provedeno kako bi se prikupili podaci o korisničkim navikama i stavovima prema platformama poput YouTube-a, Spotify-a, Deezer-a i drugih. Ciljevi istraživanja uključuju analizu učestalosti korištenja ovih platformi, faktore koji utječu na izbore te ulogu odnosa s javnošću u oblikovanju percepcije ovih servisa.
Abstract (english)
With this thesis, the aim was to investigate the impact of audio streaming services on public relations in the music industry. In the first part of the paper, the basic terms essential for the research of the work are defined and clarified. The focus of the case study is on the research and analysis of the adaptation of the band The Rolling Stones, changes in the industry, as well as on the study of the perception and use of audio streaming platforms by users. Through the analysis of existing sources, newspaper articles and available documents, it was investigated how approaches to promoting music and using technology developed. Survey research was conducted to collect data on user habits and attitudes towards platforms such as YouTube, Spotify, Deezer and others. The objectives of the research include the analysis of the frequency of use of these platforms, the factors influencing the choices and the role of public relations in shaping the perception of these services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:786752
Study programmeTitle: /
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra odnosa s javnostima (sveučilišni/a magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-12 10:35:00