The graduate thesis on the Communication strategy with winemakers in the Dubrovnik-Neretva County was explored in conjunction with the preparation of the regional festival Dubrovnik Festiwine, which is the holder of Dubrovnik-Neretva County and the executive producer of Dubronik Partner Agency. Dubrovnik festiwine is a wine festival that brings together wine-growers from the region and offers them a presentation of products to both, potential customers and guests who visiting it. The festival lasts for seven days and during these seven days various workshops, exhibitions and promotional activities are organized, with the aim of promoting the participants at the festival. During the four months they actively interacted with more than 150 winemakers in the county through various communication channels, telephone calls, electronic and regular mail, online tools and, of course, oral communication. Through all means of communication, the aim was to explore the category, the way and the results of the communication, in between the winegrowers and the agencies, as well as the method of communicating the wineries with their target audience, customers and competition. Every use of the communication channel was followed by notes of speed, clarity, accessibility, and feedback disclaimed by the message provider. The aim of the research was to show how much online communication is used in everyday business communication and business development, and of course understanding the concept of the aforementioned festival and impact on the further development of the participants. There was also an attempt to show the difference in communication between winegrowers and family farms, their knowledge of the importance of mutual communication. The paper presents three wineries and three family farms ranked according to positive, neutral and negative communication results, and presented the reasons for results.