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graduate thesis
Uvođenje dodatnih vrijednosti u hotelijerstvu
Dubrovnik: University of Dubrovnik, 2024. urn:nbn:hr:155:303001
Kriste, Marko
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

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Kriste, M. (2024). Uvođenje dodatnih vrijednosti u hotelijerstvu (Graduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:303001

Kriste, Marko. "Uvođenje dodatnih vrijednosti u hotelijerstvu." Graduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:303001

Kriste, Marko. "Uvođenje dodatnih vrijednosti u hotelijerstvu." Graduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:303001

Kriste, M. (2024). 'Uvođenje dodatnih vrijednosti u hotelijerstvu', Graduate thesis, University of Dubrovnik, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:155:303001

Kriste M. Uvođenje dodatnih vrijednosti u hotelijerstvu [Graduate thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:155:303001

M. Kriste, "Uvođenje dodatnih vrijednosti u hotelijerstvu", Graduate thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:303001

Metadata
TitleUvođenje dodatnih vrijednosti u hotelijerstvu
Title (english)Introducing Added Value into the Hotel Industry
AuthorMarko Kriste
MentorIvan Jelčić (mentor)
Committee memberZrinka Golemac (predsjednik povjerenstva)
Committee memberFani Favro Bukvić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Razvoj tehnike i tehnologije, globalizacija, Internet mijenjaju način života i poslovanja u svim djelatnostima, pa tako i u hotelijerstvu. Ono što je značajno promijenilo poslovanje u hotelijerstvu je globalna pandemija Covid-19. Navedeni razvoj, kao i pandemija, utjecali su i na promijenjeno ponašanje potrošača, odnosno gostiju, na promjene u njihovim potrebama i željama. Zbog toga hotelijeri razvijaju i mijenjaju svoje ponude, uvode nove dodatne vrijednosti, a kako bi bili konkurentniji na tržištu i privukli više kupaca. Upravo navedeno je tema ovog rada te će biti predstavljeno u nastavku.
Abstract (english)
The development of technique and technology, globalization, the Internet are changing the way of life and business in all industries, including the hotel industry. What has significantly changed business in the hotel industry is the global Covid-19 pandemic. The aforementioned development, as well as the pandemic, also influenced the changed behavior of consumers, that is, guests, changes in their needs and desires. This is why hoteliers develop and change their offers, introduce new additional values, and in order to be more competitive on the market and attract more customers. The above is the topic of this paper and will be presented below.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:303001
Study programmeTitle: Hotel management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra hotelijerstva (magistar/magistra hotelijerstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-09 11:48:56